"What Our Gearhead® Experts Are Saying:""The Peregrine 15 delivers incredible grip and cushioning for technical trails. Its updated PWRRUN foam feels more comfortable and responsive than ever, while the PWRTRAC outsole handles anything from mud to rocky...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Big Bite Baits Scentsation Tailcutter is a soft and buoyant plastic lure to attract wary fish the ones that can't be convinced by look and action alone and need a powerful scent to make them commit. The Tailcutter is a type of tube bait from the...
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Tournament angler Jacob Wheeler designed the Rapala® CrushCity™ Customs Cleanup Craw® with 1 goal in mind: to create the ultimate craw bait for bass fishing. This 3.5 bait delivers a tight-kicking action with its claws, serving up pure irresistib
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The thin profile of the Googan Baits® Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it swims
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Land more salmon with the Silver Horde Needlefish Squid. The slender profile has a naturalook when trolling, triggering more aggressive strikes. Proven effective on all salmonoid species. Slender profile; Naturalook
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For the bass angler on a trophy quest, the Megabass® Magdraft Freestyle Swimbait offers exciting possibilities. This bait has the realistic presence, quick head-shake, and hard-throbbing tail-thump of the original Magdraft, but is built to go plac
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With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft and
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Why use anything other than a War Eagle Spinnerbait with Double Willow Blades when you absolutely have to catch fish? These War Eagle Spinnerbaits are precisely balanced to perform properly right out of the package, and theayered premium silicon
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala® CrushCity Customs The Mayor® Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plast
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The North Face® Antora Jacket foradies is proudly eco-friendly and made entirely from recycled fabrics. This jacket offers a breathable yet waterproof seam-sealed DryVent 2L shell with a non-PFC durable water-repellent (DWR) finish. Its windproo
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Since 1937, MirrOlure topwaters have been tearing 'em up on the surface in every saltwater venue. These well-made baits feature theatest in realistic finishes, premium saltwater hooks, and actions that hungry game fish can't ignore.
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Vertically jig it, cast it, troll it - there's no wrong way to fish auhr Jensen® Crippled Herring®. Its incrediblyifelike body and textured scale finish offer flashy realism that translates to big catches. Equipped with both a heavy-duty siwas
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You want to catch big bass, get real. Our Bass Pro Shops® Super Shadooks real, and acts real, and will draw real interest from underwater predators whether it's fished on a jighead, a swimbait hook, or a blade. Its smooth-skinnedook, deep bell
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel tre
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Each bait in the Strike King® Pro-Model® Crankbait Series is designed to perform a specific task. The Pro-Model Series 4 and 4S Crankbaits dominate shallow to medium-deep, stained water with their wide wobble design, free-floating rattles, chip-re
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The Rapala® DT® Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines with carefull
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Outstanding for panfish and walleye, the Berkley® Gulp!® Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimming action of
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Land more salmon with the Silver Horde Needlefish Squid. The slender profile has a naturalook when trolling, triggering more aggressive strikes. Proven effective on all salmonoid species. Slender profile; Naturalook
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Theiveliest soft bait ever, perfect for your favorite jighead. The Northland Fishing Tackle Eye-Candy Grub is so incredibly good-looking, with natural movement and buoyancy, that walleye and other predators don't hesitate to pounce. The high-act
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Looks ALIVE, tastes ALIVE, feels ALIVE - because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley® Gulp! Alive®! Shrimp actuallyive in a high-o
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The Zoom® Fat Albert Twin Tail Grub has a rippled body and twin tail-spinning action which creates a ruckus that bass can't ignore. oad your tackle box with some of the hottest soft plastic baits in the industry. Zoom baits are preferred
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Nothing gets the bite goingike the Northland Fishing Tackle Eye-Candy Minnow. So incredibly good-looking, with natural movement and buoyancy, plus suspending action, that fish of all species don't hesitate to pounce. Made of Northland's Super th
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The Ron Z®ures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down deep int