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The bite-sized Creme Lures Spoiler Shad Swimbaits have the look and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits feature lifelike details including a holographic finish that shimmers in every...
The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
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Get ready for some rod-bending action with theunkerhunt Hive Micro Relic! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an enticingly real pres
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Without a doubt, the Zoom 5-1/4'' Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular F
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....
Brad's Super Bait Original rigged trolling lure for salmon and steelhead presents super rotating action! Proven effective for chinook, coho, as well as lake trout and walleye! The 4 1/2 inches long Brad's Original Super Bait offers a patented split cavity...
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Boasting a groundbreaking blend of softness, durability, and action, the LIVETARGET Stick Worm Bait excels at a variety of fishing techniques to hook wary bass with the highest level of deception. The Stick Worm Bait's ribbed body and cylindrical shape...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
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The Bondy Bait Originalure was developed to jig for muskie in deep water, but it works on a number ofarge predators using a variety of presentations. Boasting the weight toet you feel the bottom, even in windy conditions, this muskie jig won't
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
A J. Stephens Call Shop design, the Mondo 2B provides cut-down sound and performance with more back pressure and hold. RNT's version of the J. Stephens Axe, this single-reed call delivers super raspy, ultra-realistic quacks with a deep tone, as well as...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
The Seager Reagan Pearl Snap is one of our favorites for casual days around work or out on the town. The classic pearl snaps give us that authentic Western style, while the hard-wearing denim fabric ensures durability and a comfortable fit. Two buttoned...
The ultra-thin Northland Eye-Candy Riggin' Leech mimics live bait's natural movement and appearance, triggering strikes even from the most finicky walleye. Crafted from durable and buoyant TPE plastic, this Northland Fishing Tackle leech stays afloat...
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
VooDoo Custom Tackle Tube Jig Bodies are compelling steelhead bait that requires minimal equipment. If you have an 8 to a 10-foot spinning rod and a standard-sized spinning reel, spool on some 6-12 lb. braided line. Big fish on light tackle sure is fun...
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
More to it than its casual good looks, the Flylow Hawkins Shirt is equipped with a singletrack-ripping design to ensure we get the mobility, coverage, and overall performance we need for after-work adventures. The stretchy, wicking fabric moves with us...
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...