"What Our Gearhead® Experts Are Saying:""This polo is my favorite for active days that call for a polished look. The wicking fabric keeps me cool and dry, and the recycled materials add an earth-friendly touch. It's a perfect balance of performance and...
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookupures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
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Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer...
Hawken AeroJig Twitching Jig Heads are constructed with customized Gatamakatsu hooks. The extra strength hooks were made with 4/0 wire and will help you score a monster fish. Hawken utilized UV and fluorescent dyes and pigments with a scent free finish...
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6th Sense Fishing Trace Swimbait demandsine time with peerless realism and functionality. This multi-jointedure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden scre
From the gym to the trail, we spend nearly all our workouts in The North Face 2. 0 Action Shorts. Featuring a lightweight and breathable recycled nylon fabric with integrated FlashDry XD technology to move moisture away from our body, the 2. 0 Action...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
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Yakima Bait Mulkey Spinner Blades send out flash and vibration like a feeding beacon. Their size perfectly pairs with rotating flashers on your trolling rig. Flat facets stamped into the blades creates a strobe-like reflection for superior attraction...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike Ike Iaconelli cruises the waters its unmistakable 3D eyes really stand out....
Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deepa |and catching...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
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Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...
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6th Sense Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch o
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
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Straight out of the 6th Senseureab comes the wicked tasty soft jerkbait with everything youook for in a bass magnet. Measuring a versatile 5.2ong, the 6th Sense Flush Soft Jerkbait gives predators so many realistic attributes to key
The Painted Dumbbell Eyes add action, weight and looks to a fly. These dumbbell eyes feature black painted pupils for an added life like look. Dumbbell eyes were made famous by the popular Clouser Minnow but have become a mainstay on many flies, including...
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin