An impressive resume of more than $1 million in prize money and a Bassmaster Classic® victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the ind
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Zoom Winged Fluke combines a lifelike swimming motion with wing-like appendages that slow the fall, making it ideal for forward-facing sonar techniques. This design lets you fish it effectively in the middle of the water column as a hover-strolling...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
The super-sized Zoom® Magnum Super Fluke® is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum casting distance
Target free-roaming crappie better than ever fishing the innovative Bobby Garland®ive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamlined p
The Northland Rumble Stick Crankbait is a deadly deep-diving stickbait that can reach walleye and other gamefish patrolling in the 30-foot depth range. The Rumble Stick holds oversized treble hooks and the heat compressed premium balsa wood is finished...
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer...
The Bobby Garland Itty Bit Swim'Rure is out to prove that it can catch them big and small, all year 'round. A jointed body features a tight-action swim tail. A special Scent Channel isocated under theure belly to facilitate additional option
Hareline Cactus Chenille is great for tying large streamers and flies for trout, salmon, steelhead, bass, and pike. This material has pearlescent fibers which make it sparkle and catch the eye of many fish. Length: 3 yds.
Mad River Floaties Floating Beads are made from hard compressed foam that is durable and buoyant. Each bead has a hole for threading on your line and adds just the right amount of flotation to your lure, hook, or bait. Floaties are made in a variety of...
The biggest baits don't always bring the biggest bites. Strike King® Rage Scounbug proves this point time and again delivering heavy fish hauls as the runt of the Rage Tailineup. What this compact crawfish baitacks in size it makes up for in s
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
Keep warm on those adventures in cool weather with the Aconcagua 3 Jacket for Men from The North Face®. The 100% recycled polyester shell has a non-PFC durable water-repellent (DWR) finish to shed moisture, protecting you from the elements. This N
Get down to where the big boysurk—30' or better if need be. Our Offshore Angler Trench Runners get down fast and are primed to create underwater mayhem, whether you're slow-trolling the reefs for grouper, casting stripers in the surf, or working
Back again and largely unchanged, the Blizzard Black Pearl 88 Ski retains its position as one of the most versatile skis on the market. This 88mm waisted ski offers quickness from edge to edge for control on groomers, a combination of rocker and camber...
Rapala Rippin' Rap Crankbaits features a deep-bodied lipless profile designed to be cranked, ripped, swam, or jigged. The skinny profile allows this bait to flutter on the fall in unique patterns that fish will be drawn to. Whether retrieved fast or slow,...
Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
The Northland Rumble Shiner Crankbait is made in different lengths and trolls at depths as great as 10 feet with an action reminiscent of a shiner. Constructed from premium balsa wood and with a wire running the length of the crankbait, you won't have...
Unleash the Mustad® Addicted Tailout Twitcher Jig on unsuspecting salmon, steelhead, and trout to kick start a feeding frenzy. Mustad partnered with the Addicted Fishing team to create this potent, bite-sized morsel featuring UV fibers, and a 3282
A Megabass Vision Oneten FX is labeled as a tour-ready model of the immensely popular Vision Oneten jerkbait and is deserved for its extra casting distance! The lip tucks into the body during the cast and opens when the slim lure hits the water. The Megabass...
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....