One of our most popular soft plastic baits! The Bass Pro Shops Humpin' Toad stirs up frenzied topwater action with paddle feet that really whirl and twirl. Just toss it onto a pad, crawl it off,et it sink a second, and then reel it in. Mor
Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
Add a dynamic touch to your hand-tied flies using Perfect Hatch® Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerger bod
The Strike King Rage Baby Craw is an ideal soft bait for anglers targeting finicky bass in diverse conditions. This 3-inch bait features the same action-packed design as the original Rage Craw but in a more compact size, making it perfect for scenarios...
Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley® Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and
"What Our Gearhead® Experts Are Saying:""The PFG Rambler Swim Short is perfect for sunny days on the water. The UPF 50 keeps my skin protected, and the quick-dry, stain-resistant fabric is ideal for fishing or beach days. The elastic waistband and mesh...
Bass Pro Shops' Sassy Sally swimbait can be fished in grass, timber, pitched under docks, or rigged on an umbrella rig. It has a hook slot in the belly, plus a paddle tail that moves with the slightest movement of your rod. In addition, Sassy Sally is...
If you want to catch big bass, get real. Our Bass Pro Shops Baby Super Shad looks real, and acts real, and will draw real interest from crappie and perch. Its smooth-skinned look, deep belly profile, and triple-segmented high-action tail pull crappie...
An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and s
The Berkley Gulp! Freshwater Grub is one of those 'must-haves' to carry, especially if you no longer want the hassle of live bait. Berkley Gulp! is part of a next-generation in soft bait design, thanks to its proprietary scent! Berkeley Gulp! expands...
The Strike King Homing 3 in. Minnow Swimbait keeps you in the strike zone longer, attracting bass and other predators with its lifelike minnow profile and paddle tail action. This Strike King swimbait stands out on forward-facing sonar with flat sides...
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for todays angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Its long, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the retrieve....
If you want to catch big bass, get real. Our Bass Pro Shops® Baby Super Shadooks real, and acts real, and will draw real interest from crappie and perch. Its smooth-skinnedook, deep belly profile, and triple-segmented high-action tail pull cra
Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Its long, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the retrieve....
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
Popular among tournament crappie anglers, the Bobby Garland® Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profile th
The super-sized Zoom® Magnum Super Fluke® is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum casting distance
The Northland Rumble Shad Crankbait is designed to imitate walleye food staples such as small shad, perch, and bluegills. Rumble Shads swim tight and true with a roll on the troll or upon retrieval due to Northland's heat compression-molded balsa wood...
The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the West Coast....
Engineered for strong returns using forward-facing sonar, the Strike King® Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irresistib