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Find out just how terrific a toad bait can be. Packed with tourney-winning talents, Googan Baits Toad creates commotion with every crank thanks to a realistic molded frog body with flanged hard-thumping legs and mid-body ribs. Fish it weedless or try...
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Crafted for premium casting performance andifelike vertical presentations, the Berkley® Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-definition deta
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Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
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Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....
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These Amanda Blu Mother of Pearl Fish Dangle Earrings are a real catch! Make a statement with these sterling silver-plated chain earrings featuring staggered fish charms with beautiful mother-of-pearl inlays. This pair attaches through eye-ca
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6th Sense Fishing Trace Swimbait demands line time with peerless realism and functionality. This multi-jointed lure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden screw lock. Superior...
The Zoom Fat Albert Curly Tail is just the right size to provide enough movement in the water to attract fish far and near. This bait combines a segmented, short, soft body with a slender, ribbon-style tail that moves back and forth, offering a great...
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Our incredible Bass Pro Shops Tiny Speed Shad sports a paddle tail for continuous swimming action. Its ribbed body gives off extra vibrations to call in wary crappie. The Tiny Speed Shad is infused with salt and our 8Up scent attractant. Paddle tail...
The Strike King Homing 3 in. Minnow Swimbait keeps you in the strike zone longer, attracting bass and other predators with its lifelike minnow profile and paddle tail action. This Strike King swimbait stands out on forward-facing sonar with flat sides...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic® victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the ind
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
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Designed to provoke an immediate reaction, the Strike King® Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, panc
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...
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If you thought original PowerBait really brought the bites, just wait until you start fishing the Berkley PowerBait MaxScent Tube. MaxScent releases a super-charged scent field to attract fish like nothing else. Soft, durable material delivers life-like...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible, lifelike wobble. These durable Bass Slider Grubs will hold up even after several crushing...
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Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf
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Designed to provoke an immediate reaction, the Strike King® Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, panc
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
The Northland Rumble Shad Crankbait is designed to imitate walleye food staples such as small shad, perch, and bluegills. Rumble Shads swim tight and true with a roll on the troll or upon retrieval due to Northland's heat compression-molded balsa wood...
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The super-sized Zoom® Magnum Super Fluke® is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum casting distance
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Get down to where the big boysurk—30' or better if need be. Our Offshore Angler Trench Runners get down fast and are primed to create underwater mayhem, whether you're slow-trolling the reefs for grouper, casting stripers in the surf, or working
The Rapala DT Dives-To Crankbait features a tapered fuselage and thin tail that dives fast to strike zone depth and stays. Rapala DT Series crankbaits use only high-quality balsa wood in their construction. This consistently perfect wood combined with...