We shrug into The North Face's Osito Jacket to cut the force of summit winds and take the edge off crisp fall mornings. The plush high-pile fibers feel silky against our skin as they give us a touch of breathable warmth.
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
The Northland Pan-Candy Leech Soft Bait mimics a small, fluttering leech that triggers bites from finicky bluegill, crappie, and perch, whether under the ice or in open water. Its slim profile pairs well with tungsten jigs for a natural look, and the...
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Find out for yourself why the Berkley PowerBait CullShad has quickly become a favorite with fishing pros. Key ingredients of this shallow-water swimbait include an attention-grabbing size and proprietary Honeycomb technology deliver
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Zoom UV Ultra Vibe Speed Worm can elicit a strong response from predatory bass. The long bulky body of this plastic fishing lure displaces ample water with its Ultra Vibe Tail to grab the attention of fish. It combines the realistic look and action...
The Berkley Gulp! Saltwater Turbo Shrimp targets saltwater predators, such as redfish, speckled trout, flounder, and snook, with lifelike motion and powerful scent dispersion. Its unique leg design oscillates back and forth during retrieval, while the...
The Dreamweaver Captain's Choice Mini Cut Plug delivers proven action in a 4-inch profile that mimics baitfish with a lifelike scale pattern and vibrant color options that stand out in any trolling spread. Ideal for salmon and trout trolling applications,...
"What Our Gearhead® Experts Are Saying:""This is the parka I recommend when someone needs maximum warmth and real wet-weather protection. The DryVent shell keeps the down dry even in sleet, and the combo of down in the torso with synthetic in moisture-prone...
"What Our Gearhead® Experts Are Saying: ""This fleece is a staple for me. It’s lightweight, breathes well, and the 1/4-zip lets me cool down when I’m pushing hard. It layers perfectly under a shell but also works solo for shoulder-season hikes or...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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Already racking up tournament wins on the Bass Pro Tour, the Rapala CrushCity™ Customs Mooch Minnow stirs up excitement wherever it swims. This versatile finesseure combines the best attributes of a minnow-style bait and swimbait into
Introducing the new 2' Squids bait by Ol' Blue Tackle-designed to deliver irresistible action in the water! This innovative bait boasts four flexible appendages, creating lifelike movement and impressive water displacement that will attract fish from...
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Notice to walleye and other predators: get ready to rumble! The Northland Fishing Tackle Rumble B Minnowbait incorporates top-shelf Scandinavian design that trolls with unprecedented flash and a unique hunting action, even on a straight run. Pull i
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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The Amanda Blu Silver Mother-of-Pearl Fancy Butterfly Necklace delivers a shimmering beauty that pairs well with any outfit. Featuring a delicate butterfly made from sparkling cubic zirconia stones and mother-of-pearl inlays, theovely char
The Great Lakes Finesse Ned Head - Size 1/0 eliminates the common frustrations of Ned rig fishing - baits that slip, tear, or won't stay upright. Unlike standard Ned heads, its weight-forward design keeps soft plastics in a natural feeding stance, allowing...
With western aesthetics that stays true to form, The Wyatt Pearl Snap Shirt delivers on looks and performance. Sendero Provisions Co. used lightweight denim in a soft, broken-in vintage wash for instant comfort that lasts, while the pointed yoke and pearl...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
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Thread a Mad River Steelhead Worm directly onto your hook for rigging or drifting, or use on a weighted jighead for float fishing. Each one is infused with specially formulated Atlas Mike's Shrimp Oil, to draw steelies in without hesitation.
The Rapala Ultra Light Rippin' Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating action...
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Having a tough time catching good bassately? The Buckeyeures Su-Spin Single Blade Jighead is oneure that can get you off the schneid quickly! Its slender, uber-flashy Su-Spin willow blade is attached to a premium Sampo swivel to maximize itsi
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Nothing gets the bite goingike the Northland Fishing Tackle Eye-Candy Minnow. So incredibly good-looking, with natural movement and buoyancy, plus suspending action, that fish of all species don't hesitate to pounce. Made of Northland's Super therm