The Nories Hulabug intensifies your bladed jig presentations by adding natural vibrations and an ideal swimming posture. Designed as the perfect trailer for bladed jigs, its unique body ribbing grips the water for increased control. At the same time,...
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Offshore Angler's Salt Slasher can turn the tables in an instant. With an incredible paint job, realistic eyes, and holographic finishes on these Salt Slasher baits, no fish will be able to resist. Imagine the wild flash they'll produce underwater. Look...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
When predators dont come within range, the Yo-Zuri Surface Cruiser gets you there. This long-distance pencil popper lure reaches fish others cant, giving you the edge when targeting striped bass, bluefish, jack crevalle, and roosterfish inshore or tuna...
"What Our Gearhead® Experts Are Saying:""This polo is my favorite for active days that call for a polished look. The wicking fabric keeps me cool and dry, and the recycled materials add an earth-friendly touch. It's a perfect balance of performance and...
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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The ultimate solution for spooky inshore fish in gin-clear water, the Hookupuresight Tackle Jighead allows you to go super-light without sacrificing on quality. This premium banana-style head is ideal for redfish, trout, snook, yellowtail, bonefi
A traditional chambray shirt, the Seager Reagan Pearl Snap Shirt features a classic Western yoke and pearl snap buttons for a cowboy-style look.
The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether youre jigging...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
The Megabass Body Balance Jig Head is built with a low center of gravity to stabilize while holding that horizontal position of larger swimbaits, so they swim naturally and entice gamefish. The double worm keeper secures your bait, enabling longer casts....
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
The Painted Dumbbell Eyes add action, weight and looks to a fly. These dumbbell eyes feature black painted pupils for an added life like look. Dumbbell eyes were made famous by the popular Clouser Minnow but have become a mainstay on many flies, including...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
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Off the beach or jetty, or out over a reef, the Vudu Mullet Swimbait is a big fish magnet. Its realistic profile and paint job are intensified by its incredibly supple swimming motion: the multi-jointed body and swishing tail section create an inviting...
"What Our Gearhead® Experts Are Saying:""These shorts are a summer essential for active days. The sun protection is great for all-day outings, and the quick-dry fabric makes them perfect for water activities.""For days by the water or adventures in the...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
The ultra-thin Northland Eye-Candy Riggin' Leech mimics live bait's natural movement and appearance, triggering strikes even from the most finicky walleye. Crafted from durable and buoyant TPE plastic, this Northland Fishing Tackle leech stays afloat...