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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim wi
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6th Sense® Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch of att
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The Mister Twister® Sassy Shad replicates the one baitfish that most freshwater and saltwater game fish seek as a food source. Sassy Shad will out produce any other shad-typeure out there, thanks to its classic tail design, supple body, and natu
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It's hard to beat that famous MirrOlure® Catch 2000 Jr.® flash and wounded-minnow action! Since 1937, MirrOlures have been tearing it up around mangroves, shell bars and shallow shorelines. These effective suspendingures have been scientifically
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Because they so closely resemble roe, TroutBeads® Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether you
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Tested and proven on Californiaunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizon
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One of theiveliest hollow-bodied topwater baits ever designed now comes in a smaller snack size for added bite-triggering versatility. The Strike King® Bitsy Poppin' Perch has a knack for drawing explosive strikes as a convincing imitation of a
From the gym to the trail, we spend nearly all our workouts in The North Face 2. 0 Action Shorts. Featuring a lightweight and breathable recycled nylon fabric with integrated FlashDry XD technology to move moisture away from our body, the 2. 0 Action...
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Easy to rig and highly appealing to striper, bluefish, and tuna, the Offshore Angler™ XPS® Tunny Candy is a must-have for your off-shore adventures. Fish it on a jighead, Texas rig, or wacky rig, the Tunny Candy plasticure produces a gliding act
Get ready to tackle the big bass with the Frog Factory Bull Ribbit! This oversized Ribbit Frog lure creates a frenzy with its irresistible swimming and leg-kicking action, making it perfect for fishing over thick pads and heavy cover. The Bull Ribbit...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Reaction Innovations Little Dipper is a smaller version of the Skinny Dipper weedless swimbait. The 3 1/2 inch soft plastic bait is also heavily injected with salt to assist casting. You can fish a Little Dipper in a variety of ways to entice bass...
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Keitech® FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior
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Cast out the Googan® Baits Dart,et it drop, dance and dart it near the bottom, and - BOOM - you'll suddenly get the fight you cameooking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes. It's natural-l
Built with versatile style and functionality, the Aconcagua 3 Vest is a layering staple. A 50/50 blend of down and recycled polyester insulation in the body delivers efficient core heat, while a 100% polyester fill at the sides, underarms, and shoulders...
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
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The Hot Spot® Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the West
Berkley PowerBait Pre-Rigged Atomic Tubes are ready-to-fish dynamos that are great for panfish and trout go nuts over these little squiggly guys! Tie them under a float or direct cast them into a lake and let them sink. Then twitch the Atomic Tubes on...
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Designed to provoke an immediate reaction, the Strike King® Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, panc
When temps drop and gray clouds roll in, we rely on the hybrid insulation of The North Face Aconcagua 3 Hoodie for toasty coverage that won't hold us back. Light and lofty down keeps weight down, while strategically placed synthetic sheets keep breathability...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbaits hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...