The Northland Rumble Shiner Crankbait is made in different lengths and trolls at depths as great as 10 feet with an action reminiscent of a shiner. Constructed from premium balsa wood and with a wire running the length of the crankbait, you won't have...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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Without a doubt, the Zoom 5-1/4'' Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular F
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Catch more finicky crappie than ever before with the Mr. Crappie by Strike King Teen-Zee Fry, a fantastic finesse bait mimicking small baitfish forage. The slim minnow-profile shape presents a vulnerable target with a signature Wall
Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
The Megabass Magdraft Swimbait is a sure way to land some big fish! Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our Bass Pro Shops XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it...
The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...
Back and better than ever the McMurdo Down Parka is now responsibly made from the inside out with recycled fibers to keep the heat up and waste down. Armored with The North Face's DryVent membrane this winter-commute essential does its best work through...
When crappie only follow instead of bite, the BaitFuel NanoSnak 2' Pintail Swimbait forces the decision with its natural darting movement. Part of the Nano Crappie Series, this soft bait is built for finesse presentations, with a pintail that flicks and...
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the
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When it comes to earning an epic catch, the vivid realism of the 6th Sense Fishing Sweep Swimbaiteaves nothing to chance. The tail's subtle sweeping action creates spot-on baitfish movement, while the pectoral fin detail ensures this soft
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
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Our incredible Bass Pro Shops Tiny Speed Shad sports a paddle tail for continuous swimming action. Its ribbed body gives off extra vibrations to call in wary crappie. The Tiny Speed Shad is infused with salt and our 8Up scent attractant. Paddle tail...
The Northland Eye-Candy Paddle Shad features a boot tail that swims, wiggles, and kicks. Big deal, you say? It is when the formula used in the Northland Eye-Candy series of soft plastics is Super TPE material! The Northland Fishing Tackle Eye-Candy soft...
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
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Dive into the Columbia PFG Rambler Swim Shorts for Men and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield advanced water and stain repellency...
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Introducing a patented honeycomb molding technology to the PowerBaitineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structu
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
When predators dont come within range, the Yo-Zuri Surface Cruiser gets you there. This long-distance pencil popper lure reaches fish others cant, giving you the edge when targeting striped bass, bluefish, jack crevalle, and roosterfish inshore or tuna...
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Improve your odds of hooking up with a record crappie with the Bass Pro Shops Magnum Squirt. The Magnum Squirt's up-sized body offers the same fish-catchin' features as our Squirmin' Squirt: a hollow body and fine undulating tentacles dart a
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