The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The Painted Dumbbell Eyes add action, weight and looks to a fly. These dumbbell eyes feature black painted pupils for an added life like look. Dumbbell eyes were made famous by the popular Clouser Minnow but have become a mainstay on many flies, including...
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Looks ALIVE, tastes ALIVE, feels ALIVE - because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley® Gulp! Alive®! Shrimp actuallyive in a high-o
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Break out of your slow-bite blues using the revolutionary Zoom® Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizin
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our Bass Pro Shops XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing rocking action, swinging back and forth to a bass friendly beat...
For springy comfort, rugged style, and time-tested durability, we pull on Blundstone's High Top Boot for walks with the pup, treks to market, and bonfire hangs. The classic style pairs well with our favorite jeans whether we decide to go with the old...
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Don'tet dirty water spoil your day's fishing. Berkley® Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in the dirties
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Think you're good at catching fish? Try the Berkley® PowerBait® Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap - agitated bass just can'tet one swim on by. Ideal for jigs, this crayfi
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The RonZ® Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This soft s
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5" and is perfect for bouncing or slow-trolling on a jighead or behind a lake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consistently...
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotate like bird wings as they flap agitated bass just can't let one swim on by. Ideal for jigs, this crayfish's smashed...
From the gym to the trail, we spend nearly all our workouts in The North Face 2. 0 Action Shorts. Featuring a lightweight and breathable recycled nylon fabric with integrated FlashDry XD technology to move moisture away from our body, the 2. 0 Action...
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A. Bait Buster Trolling Lure, it's suddenly one of the the best-looking baits ever to come out of your tackle box. Despite its clunky look, the Bait Buster is a fish-catching...
Cast out and land bites with the realistic look and feel of the Storm Wildeye Curl Tail Minnow. These powerful minnows come armed and ready with VMC needle-point hooks to ensure you set the hook with ease. The Storm Wildeye Curl Tail Minnow offers extraordinary...
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
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The ultra-appetizing NetBait® BaitFuel® HexTek™ Eko Shad serves up energetic movement with the slightest twitch, as well asifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on fo
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Featuring a durable plastic construction, the R&R Tackle Tico Line-Through Swimbait stands up to repeated attacks from toothy predators. The line-through design allows the bait to slide up the leader so it doesn't tear the bait up during the fight,...
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The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...
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Berkley's Saltwater Gulp! Pogy is loaded with powerful Berkley Gulp! scent and flavor and when combined with the Gulp! Pogy's durable, lifelike physical features and vibrating paddle tail action, youve got an incredibly effective bait that out produces...
Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
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Cast out the Googan® Baits Dart,et it drop, dance and dart it near the bottom, and - BOOM - you'll suddenly get the fight you cameooking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes. It's natural-l
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An all-time favorite due to its uncanny effectiveness, the Blue Fox® Classic Vibrax® Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its unique inline