The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether youre jigging...
The Big Bite Baits Lindner Panfish Special Jig is a collaboration between Big Bite and fishing industry innovator Al Lindner and the Angling Edge team. The Lindner Panfish Jig is a redesign of an old shape, featuring a lead head, soft plastic body, and...
You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
Fish for the big oneonger, knowing theunkerhunt® Hive Micro Manta can stand up to vicious bites! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an e
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
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The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
Back and better than ever, the McMurdo Down Parka is now responsibly made from the inside out with recycled fibers to keep the heat up and waste down. Armored with The North Face's DryVent membrane, this winter-commute essential does its best work through...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The bite-sized Creme Lures Spoiler Shad Swimbaits have the look and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits feature lifelike details including a holographic finish that shimmers in every...
BOOYAH's Super Shad Spinnerbait is a bitarger than other spinners, but most of those don't sport four blades! Put the Super Shad in motion, and you'll swear you'reooking at a pod of baitfish fleeing through the water. So will the bass an
VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors....
When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and s
Streamer and Leech patterns are designed to imitate subsurface creatures such as minnows, bait fish, and leeches. They are usually larger and heavier than most fly fishing patterns. Often these patterns require a specific fly line that is designed to...
Rattle up some topwater action with this thumper! The Heddon One Knocker® Spook Topwater features a single tungsten rattle for aoud thump that penetrates the water and draws fish fromong distances. The tungsten rattle's placement also makes wa
Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
The bite-sized Creme®ures Spoiler Shad Swimbaits have theook and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits featureifelike details including a holographic finish that shimmers in e
Unleash the Mustad® Addicted Tailout Twitcher Jig on unsuspecting salmon, steelhead, and trout to kick start a feeding frenzy. Mustad partnered with the Addicted Fishing team to create this potent, bite-sized morsel featuring UV fibers, and a 3282
For springy comfort, rugged style, and time-tested durability, we pull on Blundstone's High Top Boot for walks with the pup, treks to market, and bonfire hangs. The classic style pairs well with our favorite jeans whether we decide to go with the old...
Think you're good at catching fish? Try the Berkley® PowerBait® Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap - agitated bass just can'tet one swim on by. Ideal for jigs, this crayfi
The Bondy Bait Originalure was developed to jig for muskie in deep water, but it works on a number ofarge predators using a variety of presentations. Boasting the weight toet you feel the bottom, even in windy conditions, this muskie jig won
Crafted for premium casting performance andifelike vertical presentations, the Berkley® Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-definition deta
Z-Man® Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stainless Chat
Work the Big Bite Baits® Kamikaze Swimon Swimbait with bladed and swim jigs for a perfect pairing sure to get bass in for the strike. The vertical body and tail profile imitate a baitfish with an aggressive swimming action. Water-displacing body r