The Berkley Stunna 100 Series Jerkbait delivers unmatched precision and action, designed to trigger strikes from even the most cautious bass. Featuring a maximum darting action and easy 180-degree head turns, the Stunna 100 Jerkbait mimics distressed...
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Bassmaster Elite Series angler Brandon Palaniuk designed the X Zone Lures Pro Series Adrenaline Craw for maximum aggression and versatility. The floating claws lash out aggressively for unbeatable action and superior water disturbance when fished on a...
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An unbelievably realistic look--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive MirrO...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
evo.com | Blizzard Ski Packages > The perfect tool for making the leap form wedge to parallel, the Blizzard Pearl Jr Skis+ 4.5 FDT Bindings featurea composite core, durable cap construction, and a new "wave" topsheet based on the adult Black Pearl series....
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Keep warm on those adventures in cool weather with the Aconcagua 3 Jacket for Men from The North Face®. The 100% recycled polyester shell has a non-PFC durable water-repellent (DWR) finish to shed moisture, protecting you from the elements. This N
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
The ultra-thin Northland Eye-Candy Riggin' Leech mimics live bait's natural movement and appearance, triggering strikes even from the most finicky walleye. Crafted from durable and buoyant TPE plastic, this Northland Fishing Tackle leech stays afloat...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
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Cast it or troll it, the Berkley Money Badger Crankbait excels at provoking strikes from bass and walleye with its wicked sounds and action. The Money Badger comes equipped with a tungsten weight transfer system (in the 3 larger sizes) for long-distance...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This lure has a nose-down profile that offers deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike...
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotate like bird wings as they flap agitated bass just can't let one swim on by. Ideal for jigs, this crayfish's smashed...
Erie Dearie Original Spinners are great for drifting for almost any species of fish. All Erie Dearie lures feature quality construction and use Mustad hooks. While there are dozens of imitations on the market, they do not come close to the real thing...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...
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Even at the slowest retrieve speeds, the Keitech® Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve
Back and better than ever, the McMurdo Down Parka is now responsibly made from the inside out with recycled fibers to keep the heat up and waste down. Armored with The North Face's DryVent membrane, this winter-commute essential does its best work through...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
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The patent-pending Honey Comb construction of the Berkley® PowerBait® Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims justike bass' favorite forag
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