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Image of VMC Rattling Roach Spoon | Glow Green Fire UV; 3/16 oz.
 

VMC Rattling Roach Spoon | Glow Green Fire UV; 3/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Erie Dearie Original Spinner | Fire Glow; 3/4 oz.
 

Erie Dearie Original Spinner | Fire Glow; 3/4 oz.

Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...


 
Image of Pautzke Balls O' Fire Trout Eggs | Premium; 8 oz.
 

Pautzke Balls O' Fire Trout Eggs | Premium; 8 oz.

Since 1934, no one has ruled the world of eggs quite like Pautzke. In every stream and river around the world, anglers are reeling in their trophy Trout, Salmon, or Steelhead, using Pautzke eggs. And this legendary line up just got a little better with...


 
Image of Bogner - Fire+Ice Moia2-T Jacket - Women's Black, 10
 

Bogner - Fire+Ice Moia2-T Jacket - Women's Black, 10

"What Our Gearhead® Experts Are Saying: ""I took this jacket out for a few days on the mountain, and it handled everything from groomers to storm days. The stretch fabric gives me freedom to move, while the padding keeps me warm without feeling bulky....


 
Image of Bass Pro Shops Micro Crankhopper - Fire Tiger - 1-5/8''
 

Bass Pro Shops Micro Crankhopper - Fire Tiger - 1-5/8''

Even the most skittish fish can't resist our Bass Pro Shops Micro Crankhopper. Expertly designed to mimic the natural movement of a cricket, this small crankbait featuresifelike details and vibrant colors destined to maximize your day's ca


 
Image of Robolize Mercurial Sinking Beads | Liquid Fire; 12 mm
 

Robolize Mercurial Sinking Beads | Liquid Fire; 12 mm

The Robolize Mercurial Sinking Beads are ideal for low and clear water conditions, designed to be suspended under a bobber like a jig without dragging along the bottom. These beads free-slide effortlessly on your line without pegging but can still be...


 
Image of Atlas-Mike's UV Glow Yarn - Fire Orange
 

Atlas-Mike's UV Glow Yarn - Fire Orange

Egg flies are very productive drift baits for trout, salmon, and steelhead. Atlas-Mike's UV Glow Yarn is a top choice for tying these flies and yarn eggs due to its unique fat and fluffy nature, and its bright UV-enhanced colors present endl


 
Image of VMC Rattling Roach Spoon | Glow Green Fire UV; 1/16 oz.
 

VMC Rattling Roach Spoon | Glow Green Fire UV; 1/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Pautzke Fire Worms Soft Bait | Yellow
 

Pautzke Fire Worms Soft Bait | Yellow

Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic! Trout possess a sharp sense of smell, and the...


 
Image of Bogner - Fire+Ice Vally-D Jacket - Women's Black, 6
 

Bogner - Fire+Ice Vally-D Jacket - Women's Black, 6

"What Our Gearhead® Experts Are Saying: ""This jacket is as functional as it is stylish. The duck down mix keeps me warm on frosty mornings, and the water-repellent finish sheds light snow easily. I really like the detachable interior straps—they make...


 
Image of Strike King Bitsy Dawg | Fire Tiger
 

Strike King Bitsy Dawg | Fire Tiger

The Strike King Bitsy Dawg - modeled after and performing the same walk-the-dog action as the original Sexy Dawg topwater bait - is a super small finesse profile for light tackle approaches. The Bitsy Dawg collection of small, erratic topwater lures is...


 
Image of Fox Racing Ranger Fire Jacket - Women's Adobe, S
 

Fox Racing Ranger Fire Jacket - Women's Adobe, S

"A warm and versatile cold-weather jacket for mtbWhen you’re battling the elements, you want gear that’ll help you defeat them, handily. The Women's Ranger Fire Jacket offers the ultimate in cold-weather protection, and features a three-layer shell...


 
Image of Wapsi Fire Tip Sili Legs | Purple/Hot Pink Tip
 

Wapsi Fire Tip Sili Legs | Purple/Hot Pink Tip

Wapsi Fire Tip Sili Legs are made of silicone and have a translucency and flexibility that is unmatched by conventional rubber legs. These legs feature a dual coloring for a vareity of styles and patterns. Sili Legs are great for freshwater and saltwater...


 
Image of Mepps Bronze Slammer Spinner - 1/4 oz. - Fire Craw
 

Mepps Bronze Slammer Spinner - 1/4 oz. - Fire Craw

Fact: smallmouthove inlines. The Mepps Bronze Slammer Spinner is the ultimate inline spinner for trophy bronzebacks. This tournament-gradeure specifically targets big smallmouth in big waters – placesikeake Erie, where huge fish


 
Image of ACME Tackle Little Cleo Spoon | Fire Tiger; 3/4 oz.
 

ACME Tackle Little Cleo Spoon | Fire Tiger; 3/4 oz.

The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...


 
Image of Astral YTV 2.0 Personal Flotation Device Fire Orange, S/M
 

Astral YTV 2.0 Personal Flotation Device Fire Orange, S/M

"What Our Gearhead® Experts Are Saying:""This PFD disappears when I'm paddling—low profile design fits perfectly in the cockpit, and the pullover style means no straps or buckles to snag on rocks during rolls.""Technical whitewater demands safety equipment...


 
Image of Eurotackle Spade Blade Jointed | Fire Tiger; 1/8 oz.
 

Eurotackle Spade Blade Jointed | Fire Tiger; 1/8 oz.

The Eurotackle Spade Blade Jointed delivers a lifelike minnow profile and enhanced fluttering action that triggers reaction bites from crappie, perch, walleye, and bass. Weighing 1/8 oz., this jointed rattle flutter spoon produces natural movement and...


 
Image of Pautzke Fire Eggs Soft Bait | Peach
 

Pautzke Fire Eggs Soft Bait | Peach

Pautzke Fire Eggs Soft Bait answers the question about what the fish are biting! Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic...


 
Image of Salmo Walleye Pro Shad Swimbait | Fire Tiger UV; 3 in.
 

Salmo Walleye Pro Shad Swimbait | Fire Tiger UV; 3 in.

The Salmo Walleye Pro Shad Swimbait has proven itself as a bait that can bring in the catch! The walleye swimbait comes in vivid, extremely detailed UV colors and incredible features designed specifically for targeting walleye that draw attention. The...


 
Image of "VMC Rattling Roach Spoon - Glow Pink Fire UV - 1-1/4"", 1/16 oz."
 

"VMC Rattling Roach Spoon - Glow Pink Fire UV - 1-1/4"", 1/16 oz."

When it's time to eat, the VMC Rattling Roach Spoon calls 'em in. Its intense fluttering action and exposed rattle chamber pump out maximum sound and vibration, to command the attention of every fish in the area. Superbly realistic finishes


 
Image of Under Armour Tech Short-Sleeve Polo - Fire - S
 

Under Armour Tech Short-Sleeve Polo - Fire - S

The Under Armour Tech Short-Sleeve Polo is a smart choice for golf, fishing, or casual workdays. This supersoft,ightweight golf shirt features the Under Armourogo on theeft chest and upper back, while odor-reducing technology and the s


 
Image of Bogner - Fire+Ice Borja4-T Pant - Women's Offwhite, 4
 

Bogner - Fire+Ice Borja4-T Pant - Women's Offwhite, 4

"What Our Gearhead® Experts Are Saying: ""These pants have the perfect mix of flexibility and protection. The 4-way stretch lets me move naturally on every turn, while the padding and snow guards keep me warm and dry even when I’m skiing hard in mixed...


 
Image of Strike King Rage Hawg | Fire Pumpkin; 5 in.
 

Strike King Rage Hawg | Fire Pumpkin; 5 in.

The Strike King Rage Hawg brings a slim creature bait profile that's deadly on bass and effective across a wide range of fishing techniques. Whether you're pitching into cover for largemouth, dragging a Carolina rig along rocky structure for smallmouth,...


 
Image of Z-Man ChatterBait JackHammer | Fire Craw Orange Blade; 3/8 oz.
 

Z-Man ChatterBait JackHammer | Fire Craw Orange Blade; 3/8 oz.

The Z-Man ChatterBait JackHammer features a never before seen design that makes the lure vibrate and create an erratic, side-to-side motion. Its signature flat-bottom and low center of gravity head, combined with a thin stainless steel blade, allows the...


 
Image of Luhr Jensen Kwikfish X-Treme | Fire Tiger; 3 3/8 in.
 

Luhr Jensen Kwikfish X-Treme | Fire Tiger; 3 3/8 in.

Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes...





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