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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smells like a meal and fishes like a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimming action of a baitfish....
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...
For springy comfort, rugged style, and time-tested durability, we pull on Blundstone's High Top Boot for walks with the pup, treks to market, and bonfire hangs. The classic style pairs well with our favorite jeans whether we decide to go with the old...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The Walleye Nation Creations Willow Blade replacement spinner blades for walleye fishing come in a slew of colors in two length choices. Putting out more vibration than smooth-plated willow leaf spinner blades, the rounded hammered or dimpled finish blades...
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Fish for the big oneonger, knowing theunkerhunt® Hive Micro Manta can stand up to vicious bites! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an e
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
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Crafted for premium casting performance andifelike vertical presentations, the Berkley® Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-definition deta
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookup®ures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big fish!
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The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and s
Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and diving...
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There's nothing sneaky about the way these Bandit® 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, with an
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When high activity is needed to draw strikes, this Zoom Super Speed Craw brings it big-time. Designed with extra-wide curly claws that gyrate wildly, moving water, and sending out vibrationsike crazy, the Super Speed Craw is great for pitc
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...
The Lucky Craft LC Crankbait is a hard plastic bait with an attractive appearance and quality construction. The high-float plastic of the bait provides buoyancy, allowing you to make casts towards thick laydowns without any problem. The body of the lure...
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This dog makes noise while it walks! The Yo-Zuri 3D Inshore TopKnock Pencil sits level at the surface, making it easy to execute a deadly walk-the-dog retrieve. And when you do, this topwater drums up interest from below via the loud, single rattle bead...
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The Sea Striker® 3-Way Swivel Series Fluke Rig brings great perfromance for better connections. This Sea Striker rig sports a razor-sharp 2/0 wide-gap Mustad® hook to ensure solid hooksets. 3-way swivel with a snap. 2/0 wide-gap Mu
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Rattle up some topwater action with this thumper! The Heddon One Knocker® Spook Topwater features a single tungsten rattle for aoud thump that penetrates the water and draws fish fromong distances. The tungsten rattle's placement also makes wa
The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig heads. The body and tail are devised to coordinate together for fast action and slow speed movement. The...
The Strike King Mr. Crappie Teen-Zee Fry targets crappie with its slim, fry-like profile and Wally Marshalls signature Mr. Crappie ball tail, creating an enticing, fluttering action that draws strikes. The Teen-Zee Fry mimics a tender fry straight off...