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Unleash the power of our versatile Offshore Angler™ Swirl Tail™ Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw st
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Don'tet dirty water spoil your day's fishing. Berkley Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in t
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squidure. Put it on a jighead or a trollingead, drop it into the water, and you'll see the difference. In addition to itsifelike head design and multiple flowing tentacles, it has a pair of
The North Face's do-it-all Aconcagua 3 Jacket is back for another year with material updates and all-new insulation tech. Rather than a fully down-filled torso, The North Face blended recycled down with synthetic insulation to maximize warmth, weightlessness,...
The Zoom Winged Fluke combines a lifelike swimming motion with wing-like appendages that slow the fall, making it ideal for forward-facing sonar techniques. This design lets you fish it effectively in the middle of the water column as a hover-strolling...
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
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The ultra-appetizing NetBait BaitFuel HexTek™ Eko Shad serves up energetic movement with the slightest twitch, as well asifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Seri
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible, lifelike wobble. These durable Bass Slider Grubs will hold up even after several crushing...
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
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Many tournament-winning crappie anglers credit Charlie Brewer's Crappie Slider Grub as the main reason for their success. The chunky ribbed body, vibrant colors, and miniature paddle tail offer the look and action needed to persuade big slabs to take...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
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Dive into the Columbia PFG Rambler Swim Shorts for Men and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade™ UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield\u2
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Tested and proven on Californiaunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizontal
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
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Because they so closely resemble roe, TroutBeads Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
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Z-Man Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stai
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
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With its vivid coloration and patented hand-tied tail, the AeroJig Marabou Jig drives steelhead crazy. Whether fished in current or still water, the unceasing undulation of its marabou feathers keeps fish focused and poised to strike. In freshwater s
The Eagle Claw Lazer Sharp Pro-V Jig Head is versatile for Ned-style rigging and other fishing applications! Eagle Claw outfits the LNJ Pro-V Finesse Jig Head with mushroom-style lead heads, and Lazer Sharp American-made needlepoint hooks penetrate thoroughly....