The bite-sized Creme Lures Spoiler Shad Swimbaits have the look and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits feature lifelike details including a holographic finish that shimmers in every...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
Cast it or troll it, the Berkley Money Badger Crankbait excels at provoking strikes from bass and walleye with its wicked sounds and action. The Money Badger comes equipped with a tungsten weight transfer system (in the 3arger sizes) for
Thump, thump, thump! Rig up the Berkley Gulp! Saltwater Paddleshad and its vibrating, thumping tail action will provoke aggressive strikes wherever it swims. The experts at Berkley have designed the Paddleshad with aifelike baitfi
Add both bulk and pizzazz to your spinnerbait or bladed jig with the Zoom Split Tail Trailer. Its solid body helps slow the fall, while the supple twin tentacles add undulating movement that encourages bass to inhale with gusto. That healthy dollop o
Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The biggest baits don't always bring the biggest bites. Strike King Rage Scounbug proves this point time and again delivering heavy fish hauls as the runt of the Rage Tailineup. What this compact crawfish baitacks in size it makes up for
Boasting a groundbreaking blend of softness, durability, and action, theIVETARGET Stick Worm Bait excels at a variety of fishing techniques to hook wary bass with the highestevel of deception. The Stick Worm Bait's ribbed body and cylind
The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli
Because they so closely resemble roe, TroutBeads Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether
Engineered for strong returns using forward-facing sonar, the Strike King Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irres
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible,ifelike wobble. These durable Bass Slider Grubs will hold up even after several c
Because they so closely resemble roe, TroutBeads Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether
Freedom Tackle Speed Freak Spinnerbaitikes to go fast…as fast as you can run it. When pushed to theimit, this spinnerbait keeps a stable down-cast head position that slices through the water with minimalift. The raised hook position in the
Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
Explore opportunities to create new variations of old fly patterns with these hot-colored Wapsi Painted Brass Beads. Specifically drilled and shaped for fly tying, the brass Painted Brass Beads easily slide over the hook point. Tiers can do some real
With theucky Craft Gunfish, it's all about body shape. This graceful, next-generation topwaterure has a slim, tapered body that is easy to cast for distance, and exhibits a smooth gliding action thatarge bass find irresistible. Walking