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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
A small juicy leech is like a dessert for fish, irresistible no matter their mood. The Northland Eye-Candy Jiggin' Leech, at 3.25 inches, perfectly mimics this delectable snack. Its semi-flat worm body makes rigging with any jig a breeze, while the super-thin...
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White River Fly Shop Midge Flash is a finer diameter version of krystal flash. Twisted mylar micro-strands can be used in streamer wings, for wing posts on dries, ribbing on midge bodies, and other operations where just aittle sparkle and
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Cast it or troll it, the Berkley Money Badger Crankbait excels at provoking strikes from bass and walleye with its wicked sounds and action. The Money Badger comes equipped with a tungsten weight transfer system (in the 3 larger sizes) for long-distance...
Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse presentations....
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The North Face Wander 2.0 Shorts for Men are ideal for your adventurous lifestyle. Featuring FlashDry-XD, these men's shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR) finish...
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
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Every tackle bag needs a secret weapon. Find yours in the Berkley PowerBait MaxScent Stank-Bug, an ultra-productive baitoaded with off-the-charts olfactory appeal to all kinds of bass. You'll want this compact crawfish imitation i
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
The Megabass Great Hunting GH Bat-A-Fry Crankbait excels in aggressive sinking performance, even in strong currents, making it a must-have for trout anglers. Its tungsten-packed body ensures long casting distances and precise depth control, while the...
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Topwater angling addicts will find theunkerhunt Hive Versa Toad an extremely versatile addition to their soft-baitineup. Molded from Ultra Durable Soft Plastic, the Hive Versa Toad boasts an incredible amount of stretch and superior floa
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Our Bass Pro Shops XPS Swimming Minnow comes rigged and ready to fish. A swishing tail action on this paddle-tailedure is enough to make any bass want to engulf it as soon as it comes into range.ures feature custom paint jobs an
The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether youre jigging...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
Hawken AeroJig Twitching Jig Heads are constructed with customized Gatamakatsu hooks. The extra strength hooks were made with 4/0 wire and will help you score a monster fish. Hawken utilized UV and fluorescent dyes and pigments with a scent free finish...
Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike Ike Iaconelli cruises the waters its unmistakable 3D eyes really stand out....
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbaits hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
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Because they so closely resemble roe, TroutBeads Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether
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When money fish are all that matters, you can count on a YUM Money Minnow soft swimbait'sifelike finish and proven swimming action to start a big-time feeding frenzy. Proven highly effective in major tournaments, the YUM Money Minnow is known as on
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
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One of theiveliest hollow-bodied topwater baits ever designed now comes in a smaller snack size for added bite-triggering versatility. The Strike King Bitsy Poppin' Perch has a knack for drawing explosive strikes as a convincing imitation