
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
Keep it small, keep itively, for big panfish catches! The Clam Niku Bolt Minnow has enough meat on its frame to entice those bull gills, big perch, crappie, and trout, but gives away nothing inifelike action. Its ribbed body tapers to a horizonta
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Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
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The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
With sharper colors and hard-kicking action, the Savage Gear Cannibal Shad swimbait is deadlier than ever. Its specially designed paddle tail and striated back-body pump out amazing vibration that appeals to all species, and Savage Gear's st
The Dirty Jigs Finesse Swim Jig is your new go-to jig if you are targeting finicky bass. This Northern-style jig features a slender profile, 3D eyes, and a 50-strand half-cut skirt to resemble a small baitfish moving through the water. Its bullet head...
The Jackall Rhythm Wave Swimbait is perfect for triggering the right bite from the fish and catching it. It is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick. This swimbait will produce a metronome-like...
An incredibly productive suspending jerkbait, theucky Craft Pointer SPure features an extremelyow center of gravity and special brass weights that shift position on the cast and during the retrieve. This combination enablesong, smoot
Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...
Charlie Brewer's Crappie Slider Grubs are proven to catch crappie, panfish, bass, and more. These grubs feature soft, colorful bodies and an enticing slow falling, vibratail action, irresistible to fish. Charlie Brewer's Crappie Slider Grubs are great...
The Strike King Spotlight Split Minnow gives anglers a lifelike baitfish presentation for targeting bass, crappie, and walleye with forward-facing sonar or traditional casting. Its hyper-realistic minnow profile, available in 3- or 4-inch sizes, pairs...
The 3 Brothers Baits Tackle Loaded Power Dice is a versatile 0.75-inch cube-style bait that's perfect for drop-shotting, wacky rigging, and other finesse techniques. Made from durable Elasti-Flex material, it features long strands that stick out on each...
Equipped for heavy rain and wind, the Alta Vista Jacket is made with a water-repellent front zipper and moisture-shedding face fabric to amp up the weather protection already delivered with the wind- and waterproof DryVent membrane. An adjustable hood...
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
The Widow Maker Lures Tungsten Shimmer Jig is a must-have for every angler! These Widow Maker Tungsten Jigs feature a shimmering body and a feathered, lifelike tail that many fish species find irresistible. The tungsten head allows for better sensitivity,...
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Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
The Northland Pan-Candy Leech Soft Bait mimics a small, fluttering leech that triggers bites from finicky bluegill, crappie, and perch, whether under the ice or in open water. Its slim profile pairs well with tungsten jigs for a natural look, and the...
Find out for yourself why the Berkley PowerBait CullShad has quickly become a favorite with fishing pros. Key ingredients of this shallow-water swimbait include an attention-grabbing size and proprietary Honeycomb technology deliver
Target free-roaming crappie better than ever fishing the innovative Bobby Garlandive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamli
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