The Megabass Vision Oneten Jerkbait is a favorite jerkbait among professional and amateur anglers, for good reasons. The Oneten is exceptionally easy to cast for long distances, made possible by its patented tungsten Multi-Way Moving Balancer System....
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The Walleye Nation Creations Willow Blade replacement spinner blades for walleye fishing come in a slew of colors in two length choices. Putting out more vibration than smooth-plated willow leaf spinner blades, the rounded hammered or dimpled finish blades...
Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger strikes from big bassike magic. Mike calls this one of his best swimbait designs ever and for good reaso
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
An unbelievably realistic look--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive MirrO...
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
With its vivid coloration and patented hand-tied tail, the AeroJig Marabou Jig drives steelhead crazy. Whether fished in current or still water, the unceasing undulation of its marabou feathers keeps fish focused and poised to strike. In freshwater s
Engineered for strong returns using forward-facing sonar, the Strike King Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile and lifelike scissoring tail. The Pinger Minnow signals easy prey with an irresistible rolling...
The Megabass Magdraft Swimbait is a sure way to land some big fish! Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
Target free-roaming crappie better than ever fishing the innovative Bobby Garlandive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamli
Get the edge you need to convert curiosity into commitment during a tough bite with the innovative Zoom Winged Fluke. The addition of flared wings to this soft-bait jerkbait creates just the kind of unpredictable movement keen bass look for in a wounded...
The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether youre jigging...
Hog Farmer Baits Spunk Shad shimmies and shakes with a signature spunky action, and the taste of the soft anise-infused plastic bait keeps trophy fish grabbing onto their bites. The Hog Farmer Bait Company's Spunk Shad pintail swimbait floats and makes...
"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
Beike Ike and go subtle for the strike with a Missile Jigs Ike's Mini Swim Jig. This swimming sibling of the popular Mini Flip Jig has a compact design with a similar fine-cut skirt. Banana-shaped head with realistic-looking gill plates produces a
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
A small juicy leech is like a dessert for fish, irresistible no matter their mood. The Northland Eye-Candy Jiggin' Leech, at 3.25 inches, perfectly mimics this delectable snack. Its semi-flat worm body makes rigging with any jig a breeze, while the super-thin...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Frog Factory Ribbit Top Toad features a hollow body that floats and a unique leg design that creates a realistic kicking action that mimics a fleeing frog to provoke aggressive strikes from predatory fish. Each pack contains three unrigged Top Toads,...
The Megabass Vision Oneten Plus 1 was designed to float and fish in depths up to nine feet. This jerkbait is constructed with a patented, dual-tungsten, Multi-Way Moving Balancer System, allowing for longer casts in any fishing condition. With the slightest...
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...