This Tinsel Chenille gives off a great unique quality of shimmer. It works really well to build a smaller body profile and is perfect for buggers. Works on everything from bluegill to tarpon flies.
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An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
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From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to quietlyand tai
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for – a free and easy meal. Its slim, flashy, andifelike appearance grabs even more
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The Mister Twister Sassy Shad replicates the one baitfish that most freshwater and saltwater game fish seek as a food source. Sassy Shad will out produce any other shad-typeure out there, thanks to its classic tail design, supple body, and
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Put our Berkley Flicker Shad Pearl White Pro Pack in your tackle box to save a bit and be ready for changing conditions. Designed by pros for optimal action, the Flicker Shad is a fish-catching machine, with a unique rattle and extra-sharp black-nickel...
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There's nothing sneaky about the way these Bandit 300 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 300 Series Crankbaits scream for attentio
When temps drop and gray clouds roll in, we rely on the hybrid insulation of The North Face Aconcagua 3 Hoodie for toasty coverage that won't hold us back. Light and lofty down keeps weight down, while strategically placed synthetic sheets keep breathability...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Whether we are meandering or sprinting through the forest, we trust The North Face Wander Short 2. 0. Back and better than ever, the recycled synthetic fabric wicks moisture, dries quickly, and moves while we move, so we can properly trust the secure-fit...
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors....
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Maximize your finesse-fishing success with our Bass Pro Shops XPS Speed Minnow. The energetic action and vibration generated by the ribbed shiner-shaped body and forked tail trigger a fierce bite from predators keyed in on smaller b
The Megabass Magdraft Swimbait is a sure way to land some big fish! Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
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Gambler's Cane Toad is the ultimate swimming toad and is as close to a sure thing as you'll find! These deadly, soft plastic Cane Toads are designed with aarger body to hold a bigger hook while their thinner profile allows for better hook penetrati
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Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Its long, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the retrieve....
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Easy, breezy, and just right for a day outdoors, the Columbia PFG Uncharted Shorts foradies offers both protection and comfort. Its 94% recycled polyester/6% elastane blend features Omni-Shade™ broad-spectrum UPF 50 sun prote
A traditional chambray shirt, the Seager Reagan Pearl Snap Shirt features a classic Western yoke and pearl snap buttons for a cowboy-style look.
The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookupures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big
The Ice Strong Laker Taker Lure stands out among lake trout trolling rigs for targeting fish near the bottom. Fully rigged with a size 2 Spin-N-Glo, a 50 lb. fluorocarbon leader, a size 1 VMC Vanadium hook, and super glow beads, this trolling rig delivers...