Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
The Mepps Bronze Slammer in line spinner lure is made for bringing and hooking big smallmouth bass inhabiting large bodies of water. Mepps has designed the Bronze Slammer in line spinner to be a true tournament-grade spinner that runs straight with minimal...
Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...
An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish and trout. These minnows are packaged in Berkley's 'Magic...
The Berkley Gulp! Saltwater Mud Minnow mimics the popular coastalive baitfish. A versatileure for multiple rigging options, the Saltwater Mud Minnow features rapid scent dispersion attracts fish from a greater range. Berkley Gulp! Saltwater Baits
Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
The super-sized Zoom Magnum Super Fluke is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum cas
Built with versatile style and functionality, the Aconcagua 3 Vest is a layering staple. A 50/50 blend of down and recycled polyester insulation in the body delivers efficient core heat, while a 100% polyester fill at the sides, underarms, and shoulders...
Bobby Garland crappie baits like the Slab Slay'R trigger aggressive strikes with lifelike action and versatility in 2-inch and 3-inch sizes. These soft plastic crappie lures quiver naturally with the slightest movement, featuring a solid body and a thin...
Time to belly-up with RNT's Barbelly Speck Goose Call. This RNT call, Barbelly is the easiest to operate Specklebelly call we have ever designed due to its built in back pressure. The Barbelly also comes equipped with our very own individually mill
Popular among tournament crappie anglers, the Bobby Garland Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profi
Target pressured fish with the Storm Surge Minnow Soft Bait, a lifelike baitfish imitation with a tight, subtle swim that works in both clear and stained water. The dorsal fin doubles as a weed guard, helping the bait slip through grass or brush without...
Our incredible Bass Pro Shops Tiny Speed Shad sports a paddle tail for continuous swimming action. Its ribbed body gives off extra vibrations to call in wary crappie. The Tiny Speed Shad is infused with salt and our 8Up scent attractant. Paddle tail...
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
Columbia Backcast™ II Shorts for Boys bring adventure-grade performance and comfort for days on the water. Omni-Shade™ UPF 50 sun protection and Omni-Shield™ advanced repellency safeguard against the elements, while quick-dryi
The Musky Innovations Bull Dawg is a big, beautiful 100% soft-plasticure with a balanced head, which allows it to swim downward at a natural-looking 45° angle on the fall and horizontally on the retrieve. Itsong curly tail rocks the