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Boasting a groundbreaking blend of softness, durability, and action, the LIVETARGET Stick Worm Bait excels at a variety of fishing techniques to hook wary bass with the highest level of deception. The Stick Worm Bait's ribbed body and cylindrical shape...
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...
The Clam CPT Niku Soldier Fly, developed in collaboration with The Crappie Chronicles, mimics the unique movement of soldier fly larvae to attract fish. This 1.25-inch soft plastic bait features a flat body design that darts and pauses, enticing strikes...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
When temps drop and gray clouds roll in, we rely on the hybrid insulation of The North Face Aconcagua 3 Hoodie for toasty coverage that won't hold us back. Light and lofty down keeps weight down, while strategically placed synthetic sheets keep breathability...
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
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Easy, breezy, and just right for a day outdoors, the Columbia PFG Uncharted Shorts foradies offers both protection and comfort. Its 94% recycled polyester/6% elastane blend features Omni-Shade™ broad-spectrum UPF 50 sun prote
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
Nymphs and wet flies are an extremely popular category of fly patterns. They are fished below the water surface and are designed to imitate insects and worms. A wide variety of fish species can be caught using nymphs and wet flies including trout, bass,...
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
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Featuring a durable plastic construction, the R&R Tackle Tico Line-Through Swimbait stands up to repeated attacks from toothy predators. The line-through design allows the bait to slide up the leader so it doesn't tear the bait up during the fight,...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Our incredible Bass Pro Shops Tiny Speed Shad sports a paddle tail for continuous swimming action. Its ribbed body gives off extra vibrations to call in wary crappie. The Tiny Speed Shad is infused with salt and our 8Up™ scent attractan
The completely reinvented Blizzard Black Pearl 84 Ski slips in as the narrowest ski in the new line. it is designed to be a frontside carving ski that isn't afraid of trees or fresh snow thanks to the versatile 84mm waist width, camber-leaning blend...
The Big Bite Baits Lindner Panfish Special Jig is a collaboration between Big Bite and fishing industry innovator Al Lindner and the Angling Edge team. The Lindner Panfish Jig is a redesign of an old shape, featuring a lead head, soft plastic body, and...
The Eagle Claw Lazer Sharp Pro-V Jig Head is versatile for Ned-style rigging and other fishing applications! Eagle Claw outfits the LNJ Pro-V Finesse Jig Head with mushroom-style lead heads, and Lazer Sharp American-made needlepoint hooks penetrate thoroughly....
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...
The Seager Reagan Pearl Snap is one of our favorites for casual days around work or out on the town. The classic pearl snaps give us that authentic Western style, while the hard-wearing denim fabric ensures durability and a comfortable fit. Two buttoned...
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
The Hawken Trout Trap Stinger Jig is a unique and unmatched tube jig for trout that is often imitated but never duplicated. What makes the 1/32-ounce Trout Trap and Crappie Trap Stingers stand out from their competitors are the custom-scented tails and...
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Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s