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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
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The Bass Pro Shops Go-To Swim Minnow faithfully imitates shad and other baitfish and works as a swimbait, a jig or spinnerbait trailer, or even on an umbrella rig. Boot tail enhances vibration and creates realistic swimming action. Imitates
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Without a doubt, the Zoom 5-1/4'' Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular F
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With a potent fusion of supercharged scent andifelike swimming motion, the NetBait BaitFuel NanoShad™ serves up a tantalizing baitfish meal perfectly catered to crappie and panfish. Bass and trout will devour them too! The fl
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl J Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Rely on the Rapala Jigging Rap Magnum to fall fast and true right down in front of fish targets on your forward-facing sonar. You'll find the heavily weighted body ideally suited to accurate casting, pitching, and vertical jigging.
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Williamsonures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you'reooking for -- even in a heavy drift! Detailed painted fish attracts attention and
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The patented design of the Z-Man DieZel™ ChatterBait provides unmatched flash, vibration, and sound plus an erratic action. The bait is ideal for freshwater and saltwater game fish including redfish, bass, stripers, sea trout, flounder, snook, a
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No other crappie bait offers this much action from head to tail! The Bobby Garland Stroll'R soft plastic was specifically designed for slow trolling, or ''strolling,'' for crappie. The Stroll'R produces an unbelievable tail action and vibration at an
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's theively, incred
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The C&H King Buster Kingfish Pro-Rig is a deadly, money-making weapon for tournament king fishermen. Used with a strip bait or cigar minnow, or rigged in front ofive bait, the King Buster Pro-Rig will add proven color, flash, and action t
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater
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Withifelike appeal, Bass Pro Shops XPS Crawdigy Craw Jr. serves up a meaty morsel targeting big bass. Realistic kicking claws generate maximum action and attraction. This versatile craw bait swims well at all retrieve speeds with
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Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...
The Bobby Garland Stroll'R features a durable yet soft body with a curly tail, perfect for slow trolling. The curled tail creates a fast action and vibration to better attract fish whether you are trolling or casting. These baits are incredibly versatile...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The PK Micro Spoon is a minuscule 1/32 oz. tungsten ice fishing spoon for the most selective panfish. Based on PK Lures' successful PK Spoon, the Micro Spoon, with its bug-like profile and size 20 treble hook, is perfect for targeting wary panfish, yet...
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Without a doubt, the Zoom 5-1/4'' Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular F
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
Discover the SPRO Sashimmy Swimmer, a product of the collaboration between Elite Series pro angler Bryan New and SPRO. The Sashimmy Swimmer features a unique design with four hard plastic sections and, unlike the typical hard-bodied herring swimbait,...
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A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...