The Deps Sakamata Shad Soft Jerkbait glides with minimal water resistance, using the keels along both sides to create a natural darting and jumping motion. These keels act as rudders, guiding the bait's action as water flows through its body, while the...
"What Our Gearhead® Experts Are Saying:""The Peregrine 15 delivers incredible grip and cushioning for technical trails. Its updated PWRRUN foam feels more comfortable and responsive than ever, while the PWRTRAC outsole handles anything from mud to rocky...
"What Our Gearhead® Experts Are Saying:""This vest is super functional without being bulky. It’s lightweight, warm, and layers really well over flannels or under shells. The recycled insulation and circular design concept are a big win for sustainability...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Nomad Design Live Ops Wingman Mirage X Softbait is the ultimate jerk shad minnow for forward-facing sonar applications, offering unmatched action with minimal effort. Crafted from soft PVC plastic, this bait features tail wings, a disruptor fin, and...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
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The MirrOlure MirrOglass Suspending Twitchbait allows anglers to match the hatch. Here's how: when hungry predators are feeding on small rain minnows or glass minnows, tie on this MirrOlure suspending twichbait. This minnow bait has a small profile
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Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
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Don't beeft behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a d
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The thin profile of the Googan Baits Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it
If the sun's out, so are we in our Class V Brimmer Hat. Its fabric helps keep our heads cool when we're cruising on the pontoon with the family. We don't have to worry about it sinking to those lake depths either, its brim keeps it afloat.
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The Columbia Tamiami™ II Short-Sleeve Shirt is designed for high-seas adventure, featuring quick-drying 100% polyester ripstop fabric with Omni-Shade™ UPF 40 sun protection to shield you from the sun's UV rays. Stretch construction
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Get the most of your soft plastics with the Strike King Tour Grade Spotlight Jighead. The 4-prongedure keeper holds various soft plastics in place without sacrificing the action or integrity of the bait. Ideal for forward-facing sonar, thi
The Dirty Jigs Finesse Swim Jig is your new go-to jig if you are targeting finicky bass. This Northern-style jig features a slender profile, 3D eyes, and a 50-strand half-cut skirt to resemble a small baitfish moving through the water. Its bullet head...
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Designed by our fishing pro staff, the Bass Pro Shops XPS Single-Tail Grub is a known big fish producer. Itsive-action single tail creates plenty of water disturbance to attract attention in both clear and stained conditions. Grea
Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or walk the dog technique, both work well. Yo-Zuri 3DB Poppers...
The Strike King Spotlight Split Minnow gives anglers a lifelike baitfish presentation for targeting bass, crappie, and walleye with forward-facing sonar or traditional casting. Its hyper-realistic minnow profile, available in 3- or 4-inch sizes, pairs...
The Strike King Spotlight Split Minnow gives anglers a lifelike baitfish presentation for targeting bass, crappie, and walleye with forward-facing sonar or traditional casting. Its hyper-realistic minnow profile, available in 3- or 4-inch sizes, pairs...
The 3 Brothers Baits Tackle Loaded Power Dice is a versatile 0.75-inch cube-style bait that's perfect for drop-shotting, wacky rigging, and other finesse techniques. Made from durable Elasti-Flex material, it features long strands that stick out on each...
Equipped for heavy rain and wind, the Alta Vista Jacket is made with a water-repellent front zipper and moisture-shedding face fabric to amp up the weather protection already delivered with the wind- and waterproof DryVent membrane. An adjustable hood...
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
The Widow Maker Lures Tungsten Shimmer Jig is a must-have for every angler! These Widow Maker Tungsten Jigs feature a shimmering body and a feathered, lifelike tail that many fish species find irresistible. The tungsten head allows for better sensitivity,...
We shrug into The North Face's Osito Jacket to cut the force of summit winds and take the edge off crisp fall mornings. The plush high-pile fibers feel silky against our skin as they give us a touch of breathable warmth.
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....