One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
The ultra-thin Northland Eye-Candy Riggin' Leech mimics live bait's natural movement and appearance, triggering strikes even from the most finicky walleye. Crafted from durable and buoyant TPE plastic, this Northland Fishing Tackle leech stays afloat...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
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Introducing a patented honeycomb molding technology to the PowerBait®ineup, the Berkley® PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficientl
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This lure has a nose-down profile that offers deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike...
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If you thought original PowerBait® really brought the bites, just wait until you start fishing the Berkley PowerBait® MaxScent™ Tube. MaxScent releases a super-charged scent field to attract fishike nothing else. Soft, durable material delivers
Erie Dearie Original Spinners are great for drifting for almost any species of fish. All Erie Dearie lures feature quality construction and use Mustad hooks. While there are dozens of imitations on the market, they do not come close to the real thing...
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Engineered for strong returns using forward-facing sonar, the Strike King® Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irresistib
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Mepps Bronze Slammer in line spinner lure is made for bringing and hooking big smallmouth bass inhabiting large bodies of water. Mepps has designed the Bronze Slammer in line spinner to be a true tournament-grade spinner that runs straight with minimal...
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
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Engineered for strong returns using forward-facing sonar, the Strike King® Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irresistib
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The Strike King Speckled Trout Magic makes more fish magically appear in yourive well. Crafted with an irresistible glass minnow body and underspin design, complete with a needlepoint hook, the Strike King Speckled Trout Magic just might be the
The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...
No contest ring. No gimmicks. No compromising. It?s just pure, raw, balls-to-the-wall, don?t tell your mother, most powerful, non-nuclear duck calling machine on the planet. Modeled after the super nasty Short Barrel but with a much more aggressive calling...
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A patented claw design on the NetBait® Paca™ Chunk BaitFuel® Infused produces an action never seen on a trailer until now. Dare bass to pass one up. The 3 size draws in big appetites. The BaitFuel X55 formula injects this salt-infused bait with p
Berkley PowerBait Pre-Rigged Atomic Tubes are ready-to-fish dynamos that are great for panfish and trout go nuts over these little squiggly guys! Tie them under a float or direct cast them into a lake and let them sink. Then twitch the Atomic Tubes on...
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Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 times more fish-a
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...