The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
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The RonZ® Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This soft s
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
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Because they so closely resemble roe, TroutBeads® Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether you
SemperFli Micro Glint Nymph Tinsel is a versatile fly tying thread that adds a unique sparkling finish to your fly fishing patterns. The fine multi-strand iridescent and metallic thread Micro Glint Nymph Tinsel comes in a range of iridescent and solid...
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Cast out the Googan Baits Dart, let it drop, dance and dart it near the bottom, and BOOM you'll suddenly get the fight you came looking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes. It's natural-looking...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
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The P-Line® Predator Minnow is the ideal trollingure in freshwater or saltwater. The jointed body delivers an erratic action that mimics wounded baitfish, and this dive bait runs between 12'-13' when trolled at 3 mph. 3 interior weights provide
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
The Owner Cultiva Mira Shad is compact, but effective, with lifelike features that are extremely deadly for trout, bass, walleye, and more. Each lure is equipped with two #10 Owner Stinger-36 Super Needle Point treble hooks, realistic eyes, chattering...
If you're looking to land some trophy Bass, you need the Yo-Zuri 3DB 1.5 Squarebill Crankbait! This crankbait is designed to be the perfect size lure for mimicking forage! The Squarebill is made extremely buoyant, which makes it easy to run over rocks...
Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike Ike Iaconelli cruises the waters its unmistakable 3D eyes really stand out....
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley® Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and
A Big Bite Baits Slab Tube is what it is a big 1.75 slab tail jig with a solid, ringed body and a tube-style tail that flows with the current or dances to the tune of your rod tip. This great, solid-body bait tube popsicle is more durable than hollow-body...
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With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami® Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for - a free and easy meal. Its slim, flashy, andifelike appearance grabs even more attention
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Keitech® FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior
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The bite-sized Creme®ures Spoiler Shad Swimbaits have theook and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits featureifelike details including a holographic finish that shimmers in e
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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There's nothing sneaky about the way these Bandit® 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, with an
VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors....
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...