"What Our Gearhead® Experts Are Saying:""I always recommend the Black Pearl 84 to progressing skiers or anyone who values edge control without feeling overpowered. It’s light, responsive, and stable in variable snow—and it holds an edge surprisingly...
"What Our Gearhead® Experts Are Saying:""This crew is one of my all-time favorite layering pieces. The fabric blend is breathable, warm, and smooth enough to wear all day—even under a pack or midlayer.""Designed for dynamic movement and everyday layering,...
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
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Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
The Berkley Stunna 100 Series Jerkbait delivers unmatched precision and action, designed to trigger strikes from even the most cautious bass. Featuring a maximum darting action and easy 180-degree head turns, the Stunna 100 Jerkbait mimics distressed...
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
Eco-friendly and toasty warm, The North Face Hydrenalite Down Hoodie has our back with all-day comfort and a lessened impact on the environment. The recycled nylon shell deflect light rain drizzles on misty mornings, while the 600-fill recycled...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The JB Lures Gem-N-Eye Hologram Series Jig pairs a reflective flash-foil finish with glow paint for unmatched visibility and realism in the water. The Gem N Eye is JB Lures' #1 ice fishing lure, and the Hologram Series takes the flutter jig to a new level....
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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Modeled after the Threadfin Shad, the versatile Megabass Flap Shad is an all-year-roundure that features an internal Shaft Balancer System. This system always returns the Flap Slap to its center of gravity, allowing it to be burned at high speeds o
Hareline Ice Wing fiber is the same material as the very popular Ice Dub. This Ice Wing Fiber has just the right thickness and 8 inch fiber lengths.
A small juicy leech is like a dessert for fish, irresistible no matter their mood. The Northland Eye-Candy Jiggin' Leech, at 3.25 inches, perfectly mimics this delectable snack. Its semi-flat worm body makes rigging with any jig a breeze, while the super-thin...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
A-TOM-MIK Live Tournament Series Trolling Flies have earned their place in the spread of top Great Lakes salmon anglers, delivering reliable performance with every troll. Each 3 1/2-inch fly comes pre-rigged with 30 inches of 50 lb. fluorocarbon and Mustad...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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The Nomad Design Cobra Shad Swimbait brings an innovative approach to bait customization with its Adjusta-Ball Tungsten System, allowing anglers to insert tungsten balls into internal chambers for precise weight distribution. This unique fea
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The North Face Wander 2.0 Shorts are ideal for your adventurousifestyle. Featuring FlashDry-XD™, these shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR)
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...