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Casting an easy-to-view image on live sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniques like never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile, ultrarealistic...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
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Cast, jig,or troll a RonZures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swi
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The Bomber Model A Crankbait is aittle slimmer, aittle trimmer, wiggles aittle harder and faster, and dives aittle deeper than other ordinary bass-targeting crankbaits. The timeless design and unbeatable fish-catching action
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Frittside's...
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Tie on a secret weapon in your quest to catch more gamefish. The R&R Tackle Slide Swimbait withstands ravenous attacks with lasting durability to hookset catch after catch. This line-through bait slides up the leader after hooking a fish, keeping...
Little Atom Micro-Nuggies are small plastics with lots of action, great for finesse fishing. The super soft tail design produces an action that is irresistible to panfish such as slab crappies, big bluegills, and schooling perch. The tail quivers with...
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Our Bass Pro Shops XPS Turbo Spoon offers the perfect profile for both casting and vertical jigging, with its compact lead body and broad-shouldered design. It falls quickly, yet flutters erratically as it descends, causing its 3D-scaled finish to constantly...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
"What Our Gearhead® Experts Are Saying: ""The Portola Pants are my go-to for road trips and outdoor adventures. The stretch cotton canvas keeps them comfortable for long drives, while the adjustable leg opening lets me dial in the fit. I love that they...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
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You're looking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water column....
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
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Designed by elite pros, the slow-sinking YUM Thump'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook, Texas-style, or on a jighead. No matter how the soft plastic Thu
Hareline Ice Dub Shimmer Fringe features fused fiber ends making it extremely easy to use for winging and fly bodies. Simply trim a piece off, tie in, add eyes if you'd like, add some epoxy and you are ready to fish.
Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel
Luhr Jensen Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout,...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...