"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...
The Berkley Gulp! Freshwater Grub is one of those 'must-haves' to carry, especially if you no longer want the hassle of live bait. Berkley Gulp! is part of a next-generation in soft bait design, thanks to its proprietary scent! Berkeley Gulp! expands...
The Max4 Micro Minnow delivers a classic minnow profile and action that appeals to a wide range of species, from bluegill and crappie in small ponds to trout and bass in streams and lakes. Built from durable ABS plastic, this shallow-running hard bait...
No contest ring. No gimmicks. No compromising. It?s just pure, raw, balls-to-the-wall, don?t tell your mother, most powerful, non-nuclear duck calling machine on the planet. Modeled after the super nasty Short Barrel but with a much more aggressive calling...
The X Zone Lures Pro Series Adrenaline Craw stands out with its high-definition claws and intricately detailed body, closely resembling the natural appearance and movement of a live crawfish. When stationary, its claws float upwards, mimicking a defensive...
Eco-friendly and toasty warm, The North Face Hydrenalite Down Hoodie has our back with all-day comfort and a lessened impact on the environment. The recycled nylon shell deflect light rain drizzles on misty mornings, while the 600-fill recycled...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
"What Our Gearhead® Experts Are Saying:""The PFG Rambler Swim Short is perfect for sunny days on the water. The UPF 50 keeps my skin protected, and the quick-dry, stain-resistant fabric is ideal for fishing or beach days. The elastic waistband and mesh...
The Rapala Rippin' Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped,...
"What Our Gearhead® Experts Are Saying:""I’ve been impressed by how much warmth this jacket delivers for the weight. The 700-fill down gives it that puffy, cozy feel without being bulky, and I like how it stows in the chest pocket—super easy to travel...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
Add a Bandit 200 Series Crankbait to your tackle box, and hands down, you'll have an all-time classic fishing lure. The diving lip ensures the Bandit 200 Series dives four-to-eight feet deep. The 2' Bandit Lures 200 Series Crankbait is a top-performing...
The 1Standard Fishing Dock Shooter Jig Head features a 60-degree line tie that facilitates smooth passage through cover, making it ideal for shooting under docks and low-hanging structures. Its oversized 3D eye enhances realism, while the screw keeper...
A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5' long with claws that provide tight-kicking action. The CrushCity crawfish bait...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Clam CPT Niku Flutter Fry is a 1.75-inch soft plastic ice jig lure designed in collaboration with The Crappie Chronicles to mimic the natural movement of a minnow. This minnow jig soft bait glides and waves as it falls, featuring four flapping wings,...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This lure has a nose-down profile that offers deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...