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Featuring the ultimate water-activated scent, the Berkley Gulp! Saltwater Nemesis attracts fish from long distances and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups. The true-to-life...
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Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
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Fact: smallmouthove inlines. The Mepps® Bronze Slammer Spinner is the ultimate inline spinner for trophy bronzebacks. This tournament-gradeure specifically targets big smallmouth in big waters - placesikeake Erie, where huge fish can take
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An unbelievably realistic look--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive MirrO...
A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squid lure. Put it on a jighead or a trolling lead, drop it into the water, and you'll see the difference. In addition to its lifelike head design and multiple flowing tentacles, it has a pair of...
The Walleye Nation Creations Willow Blade replacement spinner blades for walleye fishing come in a slew of colors in two length choices. Putting out more vibration than smooth-plated willow leaf spinner blades, the rounded hammered or dimpled finish blades...
evo.com | Blizzard Ski Packages > The perfect tool for making the leap form wedge to parallel, the Blizzard Pearl Jr Skis+ 4.5 FDT Bindings featurea composite core, durable cap construction, and a new "wave" topsheet based on the adult Black Pearl series....
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
The Strike King 3X Baby Z-Too Soft Jerkbait is a secret weapon for a small group of anglers who have discovered its effectiveness as dropshot baits. At 3 1/2 inches, this jerkbait is smaller than a standard one and floats higher, making it more flexible...
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Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig come
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Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf
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Put our Berkley Flicker Shad Pearl White Pro Pack in your tackle box to save a bit and be ready for changing conditions. Designed by pros for optimal action, the Flicker Shad is a fish-catching machine, with a unique rattle and extra-sharp black-nickel...
evo.com | Tecnica Alpine Ski Boots > Get you young ripper-to-be started off on the right foot with the Tecnica JT 1 Pearl Ski Boots, as light, comfy and easy to manage as it gets. Light and flexible Polyolefin consruction and simple one-ratchet elegance...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squid lure. Put it on a jighead or a trolling lead, drop it into the water, and you'll see the difference. In addition to its lifelike head design and multiple flowing tentacles, it has a pair of...
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
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Put our Berkley® Flicker Shad Pearl White Pro Pack in your tackle box to save a bit and be ready for changing conditions. Designed by pros for optimal action, the Flicker Shad is a fish-catching machine, with a unique rattle and extra-sharp black-
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...
The Strike King Mr. Crappie Teen-Zee Fry targets crappie with its slim, fry-like profile and Wally Marshalls signature Mr. Crappie ball tail, creating an enticing, fluttering action that draws strikes. The Teen-Zee Fry mimics a tender fry straight off...
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for todays angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible, lifelike wobble. These durable Bass Slider Grubs will hold up even after several crushing...