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With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait sc
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...
The Lucky Craft LC Crankbait is a hard plastic bait with an attractive appearance and quality construction. The high-float plastic of the bait provides buoyancy, allowing you to make casts towards thick laydowns without any problem. The body of the lure...
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Straight out of the 6th Sense®ureab comes the wicked tasty soft jerkbait with everything youook for in a bass magnet. Measuring a versatile 5.2ong, the 6th Sense Flush Soft Jerkbait gives predators so many realistic attributes to key on--
Wapsi Krystal Flash is a synthetic material that adds a little eye-catching flash to any fly. Krystal Flash is great for egg, baitfish, and streamer patterns. This material also makes nice wing cases on nymph patterns. Each package contains 14 in. hanks...
The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish...
The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig heads. The body and tail are devised to coordinate together for fast action and slow speed movement. The...
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Designed to provoke an immediate reaction, the Strike King® Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, panc
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic® victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the ind
The Lucky Craft Pointer Jerkbait features a revolutionary design that utilizes special brass weights, giving it a very low center of gravity. The low center balance point causes the jerkbait to wobble and vibrate when pausing the retrieve. Short twitches...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Zoom Winged Fluke combines a lifelike swimming motion with wing-like appendages that slow the fall, making it ideal for forward-facing sonar techniques. This design lets you fish it effectively in the middle of the water column as a hover-strolling...
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The Big Nic Fishing® Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attacks fro
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Float
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
The Rapala DT Dives-To Crankbait features a tapered fuselage and thin tail that dives fast to strike zone depth and stays. Rapala DT Series crankbaits use only high-quality balsa wood in their construction. This consistently perfect wood combined with...
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The RonZ Z-Fin Original Rigged Paddletail delivers lifelike details and action to put more fish in your boat. Details like lateral lines, fins, and large 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This soft swimbait...
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An all-time favorite due to its uncanny effectiveness, the Blue Fox® Classic Vibrax® Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its unique inline
The Northland Rumble Stick Crankbait is a deadly deep-diving stickbait that can reach walleye and other gamefish patrolling in the 30-foot depth range. The Rumble Stick holds oversized treble hooks and the heat compressed premium balsa wood is finished...
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Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf