When we need to battle cold and wet weather on our commute to work we trust The North Face McMurdo Bomber to keep us warm and dry. The lofty and lightweight down insulation traps our body heat to keep us warm while the DryVent 2L layer seals out moisture...
Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...
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Step up your finesse game and outsmart even the most pressured bass with the Nomad Design Fallout Minnow Swimbait. Built for realism and control, this soft-plastic bait mimics the exact shape, motion, and attitude of natural baitfish. A scul
The Big Bite Baits Rollerama Soft Bait gives forward-facing sonar anglers a rolling, baitfish-style soft plastic that mimics panicked or suspended forage like shad and small blueback herring. A laminated body composition enhances its rolling action, while...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
With double the heat-trapping power and a breathable membrane, the Columbia Whirlibird III Mitten keeps our grom's hands cozy dry on the hill. The recycled synthetic fill creates a warming barrier between their hands and numbing temps, and the reflective...
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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Step up your finesse game and outsmart even the most pressured bass with the Nomad Design Fallout Minnow Swimbait. Built for realism and control, this soft-plastic bait mimics the exact shape, motion, and attitude of natural baitfish. A scul
The Arcadia II Rain Jacket from Columbia is lightweight and easy to pack, providing our little ones with on-the-go weather protection from the bus stop to the trail. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability...
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Don'tet dirty water spoil your day's fishing. Berkley Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in t
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for today's angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
Crappie, bluegill, and perch anglers targeting pressured fish will appreciate the lifelike action and sonar visibility of the BaitFuel NanoSwim Soft Bait. The wedge tail produces a subtle, tight-pitched swimming motion, while flat sides strengthen its...
The Strike King Homing 3 in. Minnow Swimbait keeps you in the strike zone longer, attracting bass and other predators with its lifelike minnow profile and paddle tail action. This Strike King swimbait stands out on forward-facing sonar with flat sides...
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
When predators don't come within range, the Yo-Zuri Surface Cruiser gets you there. This long-distance pencil popper lure reaches fish others can't, giving you the edge when targeting striped bass, bluefish, jack crevalle, and roosterfish inshore - or...
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Thanks to a one-of-a-kind design and action, the Rapala CrushCity™ Customs Bronco Bug brings back big bites cast after cast. This bait swimsike a dolphin and kicksike a bronco, creating a unique motion that drives bass wild. The mos
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
The Noisy Flapper Frog brings anglers enormous kicking momentum even at slow retrieve speeds. The patented leg design and the sharply ribbed edges furiously churns out a great amount of water and buzzing action. The top of the bait is constructed from...
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...
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Beike Ike and go subtle for the strike with a Missile Jigs Ike's Mini Swim Jig. This swimming sibling of the popular Mini Flip Jig has a compact design with a similar fine-cut skirt. Banana-shaped head with realistic-looking gill plates produces a
"What Our Gearhead® Experts Are Saying:""I've skied the Black Pearl 88 in just about every condition—ice, crud, even a few powder mornings—and it always impresses. It holds an edge beautifully, but it’s still easy to pivot and surf through softer...
Brad's Super Bait Original rigged trolling lure for salmon and steelhead presents super rotating action! Proven effective for chinook, coho, as well as lake trout and walleye! The 4 1/2 inches long Brad's Original Super Bait offers a patented split cavity...
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