The Northland Eye-Candy Nightcrawler brings a new level of effectiveness to classic fishing techniques, especially when targeting walleyes with spinner rigs. Designed with Northlands Super TPE formula, this soft bait 6' worm offers exceptional lifelike...
Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make! Constructed...
))/2105444.json)
D.O.A.'s® Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish. Ava
))/3288336.json)
The crazy soft Z-Man Saltwater MinnowZ gives you an amazingly active inshore baitfish imitator that's absolutely deadly on redfish, trout, snook, flounder, stripers, and more. Great for use as a high-action swimbait or jig trailer,
A Megabass Vision Oneten FX is labeled as a tour-ready model of the immensely popular Vision Oneten jerkbait and is deserved for its extra casting distance! The lip tucks into the body during the cast and opens when the slim lure hits the water. The Megabass...
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
))/4431350.json)
Cast, jig,or troll a RonZ®ures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel t
))/2450255.json)
Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bai
Silver Streak Blade Baits were designed to vibrate as they move through the water or while jigged. Built with a strong, durable body and hooks, these baits were meant to last. Silver Streak Blade Baits are great for casting or jigging for all kinds of...
A Big Bite Baits Kamikaze Swimon soft bait's intended purpose is to be used as a bladed jig trailer and catch fish, of course! The Kamikaze Swimon (pronounced swim on) features a design that matches the cadence of bladed jigs, complimenting the action...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Rapala CrushCity Bronco Bug is hailed as the most unique offering in the CrushCity line of soft baits, collaborating with 2019 Major League Fishing world champion Jacob Wheeler. The 4' CrushCity Bronco Bug busts out the attitude from a body that moves...
The Z-Man Guppy Grubz is a 2-inch soft plastic grub crafted for anglers targeting crappie, panfish, trout, and more. Featuring a universal curly tail and a realistic minnow-shaped body, this lure delivers an enticing baitfish action in the water. Constructed...
))/3815430.json)
Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl H Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
))/3513598.json)
Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley® Gulp!® SR Crawler takes a proven walleye-catching technique to a whole newevel. This realistic nightcrawler soft bait offers the perfect blend of size, scen
The Megabass Vision Oneten Plus 1 was designed to float and fish in depths up to nine feet. This jerkbait is constructed with a patented, dual-tungsten, Multi-Way Moving Balancer System, allowing for longer casts in any fishing condition. With the slightest...
))/1734540.json)
The Pro King Magnum Spoon has been whacking big Greatakes salmon and trout for years. Built on Pro King's deep-cup trolling spoon blank and sporting a brilliant silver-plated underside, the Magnum pumps outoads of flash to complement the uniqu
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
))/4058832.json)
You'reooking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the wate
))/2774793.json)
The Z-Man® DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech® durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers, the DieZel Minno
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
Metz Sili Skin in a breakthrough material with uses only limited to a tyer's imagination. This material is ideal for creating extremely realistic and effective baitfish patterns. Sili Skin comes in two 2 x 6 in. strips of translucent one-sided adhesive,...