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Check out those little tentacles along the length of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of the retrieve...
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic materia
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
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Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5" and is perfect for bouncing or slow-trolling on a jighead or behind a lake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consistently...
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Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Fri
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
Wake up and smell the coffee when you fish with the Strike King Caffeine Shad! Constructed using Strike King's exclusive blend of ingredients, these plastic jerkbaits are incredibly salty and soft so they attract fish to your area and don't let go when...
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Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates...
Paddling has a tendency to wreck your shorts. Rather than trashing your trunks at the end of every adventure, snag the Kavu Big Eddy Shorts. DWR-coated nylon resist sand, salt, sun, and mildew and can handle more than a handful of float trips. These river...
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, this lifelike creature sends out plenty of attention-getting vibration...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl C Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
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Casting an easy-to-view image on live sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniques like never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile, ultrarealistic...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner rigs,...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl M Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
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The STORM® WildEye® Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-fish, all-in-
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Designed to dive deeper and faster than any other bait in your crankin' box, the Berkley® Dredger Crankbait eliminates the need to throw oversized baits into another area code, just to hit the strike zone.egendary deep cranker David Fritts helpe
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Nothing gets predator fish to the surface faster than a commotion-creating STORM® Rattlin' Chug Bug®. The productive, do-everything topwater pops, spits, and chugsike a fleeing baitfish with every rod twitch. On slow days when its water-disturbi
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
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Talk about splendor in the grass! The Zoom Horny Toad is renowned for its ability to pull heavy bass from heavy cover. Just rig it weedless and buzz it through the densest slop in theake, where no other buzzbait would dare to go; the Horny
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The Strike King® KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and approved
Built to keep us riding at full speed without sacrificing comfort, the Pinarello X1 105 Road Bike features unique geometry and high-quality materials to keep us focused on the road ahead. The Endurance+ geometry features a compact reach and a high stack,...
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting...