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The ultra-appetizing NetBait BaitFuel HexTek™ Eko Shad serves up energetic movement with the slightest twitch, as well asifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Seri
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Retrieving theivingstonures JerkMaster 121D through the water isike ringing a dinner bell for monster bass. Designed by professional angler Hank Cherry, this slow-sinking jerkbait uses EBS Technology™ that mimics the sound of flee
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
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The Yo-Zuri 3DB Jerkbait Deep 110™ure is a suspendingure with an irresistible minnow shape. Its flat sides make it perfect for stop-and-go retrieves or a pause/jerk/pause technique. This completely refined version dives down to 8'\u
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The North Face Wander 2.0 Shorts are ideal for your adventurousifestyle. Featuring FlashDry-XD™, these shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR)
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
Palmer Chenille - A cool material for tying some seriously sexy flies. A few years ago we introduced Palmer Chenille to the fly tying world and it quickly became an extremely popular fly tying material. What makes Palmer Chenille such a great fly tying...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
The Mepps Bronze Slammer in line spinner lure is made for bringing and hooking big smallmouth bass inhabiting large bodies of water. Mepps has designed the Bronze Slammer in line spinner to be a true tournament-grade spinner that runs straight with minimal...
From the gym to the trail, we spend nearly all our workouts in The North Face 2. 0 Action Shorts. Featuring a lightweight and breathable recycled nylon fabric with integrated FlashDry XD technology to move moisture away from our body, the 2. 0 Action...
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
"What Our Gearhead® Experts Are Saying: ""This jacket hits the sweet spot between tech and casual. I’ve worn it on light hikes and rainy city days—it blocks wind and repels moisture without feeling bulky. The relaxed fit looks good with just about...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible,ifelike wobble. These durable Bass Slider Grubs will hold up even after several c
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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Originally designed for stripers in the surf, the Daiwa Salt Pro Minnow Bullet has proven to be a deadly choice for nearly all inshore game fish. Its tendency to sink on aevel plane, then execute a tight, S-tracking swim on the retrieve, m
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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Shield your skin while staying comfortable in the Columbia Sun Trek™ Hoodie II foradies. This Columbia sun hoodie hasightweight, optimized, advanced fabric with exclusive advantages to keep you cooler, drier, and safer under bright
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...