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Thanks to the design expertise of Elite Series Pro Brandon Palaniuk, the X Zone™ures Hot Shot Minnow excels at many techniques targeting bass, walleye, and other gamefish. High-buoyancy construction stands the minnow upright underwater - ideal f
The Megabass Vision Oneten Plus 1 Jr is a bite-sized version of the Bassmaster Classic winning Vision Oneten+1 jerkbait! This little hard bait lure shows up big as an effective tool to attack the key 7ft range where bass find the snack-sized irresistible...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...
The Salmo Walleye Pro Shad Swimbait has proven itself as a bait that can bring in the catch! The walleye swimbait comes in vivid, extremely detailed UV colors and incredible features designed specifically for targeting walleye that draw attention. The...
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Trokar Tungsten Pro-V Finesse Jig Head quickly gets your baits to the bottom and slides along virtually unimpeded for drag-and-shake or drag-and-deadstick presentations. These Trokar Ned heads are 97% tungsten, so the mushroom-style head is heavier...
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ, an instant classic inspired by Jeff "Gussy" Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, redfish, and other...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's
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The most versatile soft plastic in theirineup, Googan Baits®ove Grub features dual Blazin' Worm-style tails that pump through the water with wickedeg-kicking action. You pick the rig - spinnerbaits, buzzbaits, jigs - and theove Grub will p
A Megabass Baby Pop-X should come to mind when considering a smaller topwater bait. The Baby X is a scaled-down version of the popular Pop-X lure, measuring 2 inches long and weighing 3/16 oz. It produces a commotion on the water's surface that attracts...
Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...
Paddling has a tendency to wreck your shorts. Rather than trashing your trunks at the end of every adventure, snag the Kavu Big Eddy Shorts. DWR-coated nylon resist sand, salt, sun, and mildew and can handle more than a handful of float trips. These river...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...
The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. Because the lure falls fast and true, the heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety of game...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The BassMooch Shovel Tail is a soft plastic trailer designed to add lifelike action and irresistible appeal to your spinnerbaits, buzzbaits, and bladed jigs. Its ribbed body and flat sides create a side-to-side swimming motion that mimics baitfish, while...
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Check out those little tentacles along the length of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of the retrieve...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl G Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make! Constructed...
The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish.Customized Gamakatsu hooks with 4X...