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A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...
The Z-Man Guppy Grubz is a 2-inch soft plastic grub crafted for anglers targeting crappie, panfish, trout, and more. Featuring a universal curly tail and a realistic minnow-shaped body, this lure delivers an enticing baitfish action in the water. Constructed...
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
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A proven fish catcher using a variety of methods, Kalin's Lunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using...
Kalin's Mini Jerk Minnow (3' 10 pack) provides a swift and lifelike action that mimics the swimming motion of smaller-size common baitfish that are attractive prey for multiple species of fish. The split-tail Mini Jerk Minnow 3' baitfish profile is available...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
The Buckeye Lures Freestyle Jighead gives your swimbait natural, lifelike movement, increasing your chances of hooking more bass in a variety of conditions. Designed by pro angler Brent Ehrler, this jig head features a free-swinging screw lock that allows...
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Googan Baits Lunker Logs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinct lateral lines and a ribbed texture. They have a super salty taste and alluring slaunch sauce...
The Mr. Crappie Sugar Glider 1.5' has a shad pole style body, which is Mr. Crappie's signature design. However, what makes these crappie soft plastic baits unique are their wings. These wings allow the crappie plastic baits to flutter and glide underwater,...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner rigs,...
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The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For maximum...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
The DUO Realis Spinbait 72 Alpha grabs your eyes with its attention to detail, like a meatier profile and a unique and powerful bait action and familiar sauntering swimming motion. The powerful schooling bait offers a creative angle of approach. Pause...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Zoom Super Chunk Jr. has a revolutionary real-life design that is perfect for catching fish. It has the perfect size and mass of a chunk-style jig trailer with the wildly flapping claws of a crawfish imitator. When fished on a flipping or casting...
The Bobby Garland Stroll'R features a durable yet soft body with a curly tail, perfect for slow trolling. The curled tail creates a fast action and vibration to better attract fish whether you are trolling or casting. These baits are incredibly versatile...
Dyed Pearl Diamond Braid is a braided body material made up of several strands of mylar loosely knitted into a diamond pattern ribbon. This material is great for bodies on many freshwater and saltwater patterns. Dyed Pearl Diamond Braid creates a great...
Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting...
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Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates...
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
