One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
There's nothing sneaky about the way these Bandit® 300 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 300 Series Crankbaits scream for attention, w
The Owner Cultiva Mira Shad is compact, but effective, with lifelike features that are extremely deadly for trout, bass, walleye, and more. Each lure is equipped with two #10 Owner Stinger-36 Super Needle Point treble hooks, realistic eyes, chattering...
Built to keep us riding at full speed without sacrificing comfort, the Pinarello X1 105 Road Bike features unique geometry and high-quality materials to keep us focused on the road ahead. The Endurance+ geometry features a compact reach and a high stack,...
Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer...
Bass Pro Shops' Sassy Sally swimbait can be fished in grass, timber, pitched under docks, or rigged on an umbrella rig. It has a hook slot in the belly, plus a paddle tail that moves with the slightest movement of your rod. In addition, Sassy Sally is...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
When temps drop and gray clouds roll in, we rely on the hybrid insulation of The North Face Aconcagua 3 Hoodie for toasty coverage that won't hold us back. Light and lofty down keeps weight down, while strategically placed synthetic sheets keep breathability...
VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors....
The Seager Reagan Pearl Snap is one of our favorites for casual days around work or out on the town. The classic pearl snaps give us that authentic Western style, while the hard-wearing denim fabric ensures durability and a comfortable fit. Two buttoned...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim wi
Berkley PowerBait Pre-Rigged Atomic Tubes are ready-to-fish dynamos that are great for panfish and trout go nuts over these little squiggly guys! Tie them under a float or direct cast them into a lake and let them sink. Then twitch the Atomic Tubes on...
"What Our Gearhead® Experts Are Saying:""The PFG Rambler Swim Short is perfect for sunny days on the water. The UPF 50 keeps my skin protected, and the quick-dry, stain-resistant fabric is ideal for fishing or beach days. The elastic waistband and mesh...
Walleye Nation Creations Colorado Blade keeps getting better and better! The bewitching custom designs that target walleye are all painted in-house, and all color patterns pair with every WNC harness through their easy change clevis. The swivel connection...
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible, lifelike wobble. These durable Bass Slider Grubs will hold up even after several crushing...
From the gym to the trail, we spend nearly all our workouts in The North Face 2. 0 Action Shorts. Featuring a lightweight and breathable recycled nylon fabric with integrated FlashDry XD technology to move moisture away from our body, the 2. 0 Action...
Engineered with utmost precision, the Rapala® PXR Mavrik™ 110 Jerkbait has the unrivaled technical qualities you need in a go-toure for all conditions. This Precision Xtreme® (PXR) series jerkbait features aong-Cast system for accurate distanc
Strike King Saltwater Flats Jig Heads feature premium, black nickel, chemically sharpened hooks, producing unparalleled strength and sharpness. These hooks are great for use with Strike King baits or any other brand of baits for redfish, snook, and other...
Retrieving theivingstonures® JerkMaster 121D through the water isike ringing a dinner bell for monster bass. Designed by professional angler Hank Cherry, this slow-sinking jerkbait uses EBS Technology™ that mimics the sound of fleeing baitfi
The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
A-TOM-MIK Live Tournament Series Trolling Flies are some of the hottest trolling flies that have been used across the Great Lakes region. Responsible for many tournament victories, these flies are sure to not disappoint! Ideal for targeting salmon, these...
Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley® Gulp! Alive!® Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason for fish to sna