The Hawken AeroJig ZipZip Jigs is a handcrafted jig designed for steelhead fishing but versatile enough for crappie, trout, and panfish. Aerojig ZipZip plain jig head series utilizes customized Gamakatsu hooks built to withstand the rigors of steelhead...
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squidure. Put it on a jighead or a trollingead, drop it into the water, and you'll see the difference. In addition to itsifelike head design and multiple flowing tentacles, it has a pair of
Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...
"What Our Gearhead® Experts Are Saying: ""I love this jacket for days that are cold but not brutal. The mix of down and synthetic insulation keeps it warm without getting stuffy, and it handles light moisture better than typical down. It layers easily,...
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The super-sized Zoom Magnum Super Fluke is part of the most popular soft jerkbait ever produced. Its extra-plump baitfish profile and split-tail design combine to drive fish crazy, and the added size and weight allow for maximum cas
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6th Sense Fishing Trace Swimbait demandsine time with peerless realism and functionality. This multi-jointedure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden scre
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Topwater angling addicts will find theunkerhunt Hive Versa Toad an extremely versatile addition to their soft-baitineup. Molded from Ultra Durable Soft Plastic, the Hive Versa Toad boasts an incredible amount of stretch and superior floa
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Whether fishing inshore or offshore, the Yo-Zuri Mag Pencil Floatingure is aarge topwater that's perfect for targeting big fish. This pencilure has a walk-the-dog style action you hardly have to work for, delivering a horizontal posture in the
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There's nothing sneaky about the way these Bandit 200 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 200 Series Crankbaits scream for attentio
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for today's angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible,ifelike wobble. These durable Bass Slider Grubs will hold up even after several c
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
The Strike King Homing 3 in. Minnow Swimbait keeps you in the strike zone longer, attracting bass and other predators with its lifelike minnow profile and paddle tail action. This Strike King swimbait stands out on forward-facing sonar with flat sides...
When predators don't come within range, the Yo-Zuri Surface Cruiser gets you there. This long-distance pencil popper lure reaches fish others can't, giving you the edge when targeting striped bass, bluefish, jack crevalle, and roosterfish inshore - or...
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
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Attach the Mack'sure Cha Cha Floating Crawler Series Rig behind a bottom bouncer or inline weight, and get ready for the dance! This 2-hook floating harness is equipped with a Smile Blade that turns at speedsess than 1/4 mph – shaking, wiggl
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Our Bass Pro Shops Cajun Critters™ are designed to resemble crickets, grasshoppers or crawdads. However you see them, theseittle 2'' Cajun Critter grubs goike the dickens and catch bream, crappie and bassike crazy. Pulsating tails work har
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The North Face Wander 2.0 Shorts are ideal for your adventurousifestyle. Featuring FlashDry-XD™, these shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR)
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Cast out the Googan Baits Dart,et it drop, dance and dart it near the bottom, and – BOOM – you'll suddenly get the fight you cameooking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes.
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Off the beach or jetty, or out over a reef, the Vudu Mullet Swimbait is a big fish magnet. Its realistic profile and paint job are intensified by its incredibly supple swimming motion: the multi-jointed body and swishing tail section create an inviti