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Prepare to be amazed by the incredibly durable and productive Z-Man Guppy GrubZ. Twister-tail baits simply don't come any stronger or more appealing to fish than this. The 10x Tough ElaZtech superplastic adds tear-resistant toughness to the entire...
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's theively, incred
The Storm 360GT Searchbait Shad soft swimbait's body ends as a toe-in boot tail design that assures realistic movement at any retrieval speed. You get one rigged swimbait body and two extra bodies in this package, which are simple to fit with a hook rigging...
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If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...
Wapsi Mylar Cord is a hollow, braided cord with refractive lighting properties. This cord is ideal for spoon flies and baitfish imitations and is a must-have for tying zonkers. Small Diameter: 1/16 in. Medium Diameter: 1/8 in. Approx Length: 36 in....
Pearl Chenille is strong and dense. It is made of pearl mylar embedded in our chenilles
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
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The Megabass POPX continues to dominate the high-end topwater popper markets of Japan and the United States. Utilizing the Megabass original Side-Stepping Balancer System, the POPX produces a unique rolling dog-walk unlike conventional poppers. Paten
Keitech Swing Impact baits are two-tone in color, scented, fishing delights. These Keitech swimbaits in six sizes gain improved balance and action from Keitech's dual-injection process that uses two different salted plastics. The result is a fish-attracting...
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
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Boasting a lifelike profile, the Gambler Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait excels when rigged...
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The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
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Googan Baits Bandito Bugs are soft plastic baits that delivers fish-enticing action. These Googan Baits bug lures have elongated claws, creepy pinchers, and a ribbed body that fish won't let go, plus a V ridge that delivers the extra wiggle needed to...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Salmo Slick Shad Swimbait is a delicately designed lure that packs a big punch. These shad swimbaits have a slender body profile that mimics baitfish sizes, while their small paddle tail generates subtle action even at low speeds, making it more efficient...
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When money fish are all that matters, you can count on a YUM Money Minnow soft swimbait'sifelike finish and proven swimming action to start a big-time feeding frenzy. Proven highly effective in major tournaments, the YUM Money Minnow is known as on
The Northland Rumble B Crankbait is designed for those trolling anglers who get on the boat with the aim to catch really big fish! The swimming lip forces water flow over the shoulders of the bait eliciting a rocking motion for consistent visual hunting...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
The Megabass Vision Oneten Plus 1 Jr is a bite-sized version of the Bassmaster Classic winning Vision Oneten+1 jerkbait! This little hard bait lure shows up big as an effective tool to attack the key 7ft range where bass find the snack-sized irresistible...
The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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An incredibly productive suspending jerkbait, the Lucky Craft Pointer SP Lure features an extremely low center of gravity and special brass weights that shift position on the cast and during the retrieve. This combination enables long, smooth casts, while...
Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting...