The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
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Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Fri
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl M Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
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No need to overcomplicate things to catch a ton of bass. Just fish the Rapala® CrushCity™ Customs Ned BLT®, a delectable soft-plastic bait that floats with unparalleled buoyancy to work wonders in finesse situations. Pair it with a 1/4-oz. VMC® Ne
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Zoom Super Chunk Jr. has a revolutionary real-life design that is perfect for catching fish. It has the perfect size and mass of a chunk-style jig trailer with the wildly flapping claws of a crawfish imitator. When fished on a flipping or casting...
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A versatile spoon that performs in a wide range of situations, the Dick Nite® Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety
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When the bite gets tough, go with the Z-Man® Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, redfish, and
The Bobby Garland Stroll'R features a durable yet soft body with a curly tail, perfect for slow trolling. The curled tail creates a fast action and vibration to better attract fish whether you are trolling or casting. These baits are incredibly versatile...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...
Dyed Pearl Diamond Braid is a braided body material made up of several strands of mylar loosely knitted into a diamond pattern ribbon. This material is great for bodies on many freshwater and saltwater patterns. Dyed Pearl Diamond Braid creates a great...
Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting...
Pearl Chenille is strong and dense. It is made of pearl mylar and similar to Estaz.
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unm
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
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The Yakima Bait Maxi Jig is a pulsating maribou/Flashabou steelhead jig with an Owner 2X pre-sharpened hook. Its Lil' Corky colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying easy. Outstanding jig for steelhead...
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Coverots of water fast at a variety of depths fishing the versatile Strike King® Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. Durabl
Keitech Swing Impact baits are two-tone in color, scented, fishing delights. These Keitech swimbaits in six sizes gain improved balance and action from Keitech's dual-injection process that uses two different salted plastics. The result is a fish-attracting...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
Every Hawken Sy's UV Marabou Jig is hand-tied with six premium-grade marabou feathers and a touch of marabou flash. If you're fishing for salmon and steelhead, you probably already know that marabou jigs for trout with feather-flash are effective for...
When you need a soft bait that is as versatile as you are, you need to reach for the Z-Man RaZor ShadZ Soft Swimbait. This soft bait is incredibly durable, it can stand up to multiple hits and continue to perform. The segmented fish body and forked tail...
The SPRO Megalojohn Swimbait delivers great thumping action and the capability to repeat the motion whether on a slow roll or fast retrieve. Designed by Elite Series Angler John Crews, the boot tail harness style Megalojohn 6 swimbait is a durable and...