"What Our Gearhead® Experts Are Saying:""I've skied the Black Pearl 88 in just about every condition—ice, crud, even a few powder mornings—and it always impresses. It holds an edge beautifully, but it’s still easy to pivot and surf through softer...
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6th Sense Fishing Trace Swimbait demandsine time with peerless realism and functionality. This multi-jointedure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden scre
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As the versatileittle brother to the 9 original, this 6th Sense Fishing The Draw Swimbait offers a more palatable portion for bass who prefer smaller forage. Credit the ultra-effective design to more than a dozen prototypes, almost 3 year
Panfish and crappie anglers looking to trigger reaction bites will find the BaitFuel NanoVibe Soft Bait effective for both casting and slow trolling presentations. Its ribbed body releases micro vibrations through the water column, while the V-cut tail...
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Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
Eco-friendly and toasty warm, The North Face Hydrenalite Down Hoodie has our back with all-day comfort and a lessened impact on the environment. The recycled nylon shell deflect light rain drizzles on misty mornings, while the 600-fill recycled...
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Designed for rapid, intense vibration, the Z-Man Willowvibe Rapid-Vibration Bladed Jighead has the performance you crave. This Z-Man jighead sports a willow-leaf-shaped, hardened stainless steel blade for great effectiveness and durability.
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When you're facing post-frontal conditions and the bass haveockjaw, downsize to a Bitsy Tube! The Strike King's Bitsy Tube is the perfect finesse bait to get many species of fish, but especially big bass inhaling again. The durabl
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Combine a natural scent and taste, aifelike body and fish-shaped head and curly tail for flickering and fluttering action, and you have a deadly new super bait. Berkley's Gulp! Minnow Grub incorporates Berkley's innovative Gulp! f
The Berkley Stunna 100 Series Jerkbait delivers unmatched precision and action, designed to trigger strikes from even the most cautious bass. Featuring a maximum darting action and easy 180-degree head turns, the Stunna 100 Jerkbait mimics distressed...
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Fish for the big oneonger, knowing theunkerhunt Hive Micro Manta can stand up to vicious bites! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for
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It's hard to beat that famous MirrOlure Catch 2000 Jr. flash and wounded-minnow action! Since 1937, MirrOlures have been tearing it up around mangroves, shell bars and shallow shorelines. These effective suspendingures have been s
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
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The Musky Innovations Bull Dawg is a big, beautiful 100% soft-plasticure with a balanced head, which allows it to swim downward at a natural-looking 45° angle on the fall and horizontally on the retrieve. Itsong curly tail rocks the
"What Our Gearhead® Experts Are Saying:""I’ve been impressed by how much warmth this jacket delivers for the weight. The 700-fill down gives it that puffy, cozy feel without being bulky, and I like how it stows in the chest pocket—super easy to travel...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
Brad's Super Bait Original rigged trolling lure for salmon and steelhead presents super rotating action! Proven effective for chinook, coho, as well as lake trout and walleye! The 4 1/2 inches long Brad's Original Super Bait offers a patented split cavity...
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One of theiveliest hollow-bodied topwater baits ever designed now comes in a smaller snack size for added bite-triggering versatility. The Strike King Bitsy Poppin' Perch has a knack for drawing explosive strikes as a convincing imitation