The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
A-TOM-MIK Tournament Series Trolling Flies are one of the hottest trolling flies used across the Great Lakes region. These flies are extremely productive when targeting Salmon and are responsible for a large number of tournament victories. Tournament...
Wapsi Flashabou can put some exciting action in your jigs and streamers, combining the movement and lifelike breathing action of marabou feathers with a strong yet supple mylar material to add flash to your lures. Works excellent in saltwater and maintains...
Withifelike appeal, Bass Pro Shops XPS Crawdigy Craw Jr. serves up a meaty morsel targeting big bass. Realistic kicking claws generate maximum action and attraction. This versatile craw bait swims well at all retrieve speeds with
Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
A Big Bite Baits Kamikaze Swimon soft bait's intended purpose is to be used as a bladed jig trailer - and catch fish, of course! The Kamikaze Swimon (pronounced 'swim on') features a design that matches the cadence of bladed jigs, complimenting the action...
The Lucky Craft Pointer Jerkbait features a revolutionary design that utilizes special brass weights, giving it a very low center of gravity. The low center balance point causes the jerkbait to wobble and vibrate when pausing the retrieve. Short twitches...
The Storm 360GT Searchbait Shad soft swimbait's body ends as a toe-in boot tail design that assures realistic movement at any retrieval speed. You get one rigged swimbait body and two extra bodies in this package, which are simple to fit with a hook rigging...
The Berkley SquareBull Crankbait helps you catch more fish, more often. Designed by David Fritts and the Berkley Pro Team, this premiumong-casting crankbait delivers an irresistible hunting action, with maximum flash and tail wag. Designed
Colorful plastic beads are available in assorted colors and sizes to fit yourure needs.
Even in rough water, the Carolinaures Flash Dart trollingure runs true, its streamlined head knifing through the swells in a dead-on imitation of a frightened baitfish. Its straight swim makes it easy for wahoo, dolphin, or tuna to close in for t
With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...
If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X B
Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's uniquel
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
Googan Baits Bandito Bugs are soft plastic baits that delivers fish-enticing action. These Googan Baits bug lures have elongated claws, creepy pinchers, and a ribbed body that fish won't let go, plus a V ridge that delivers the extra wiggle needed to...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
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Rely on the Rapala Jigging Rap Magnum to fall fast and true right down in front of fish targets on your forward-facing sonar. You'll find the heavily weighted body ideally suited to accurate casting, pitching, and vertical jigging.
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Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...