The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
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The Yakima Bait® Maxi Jig is a pulsating maribou/Flashabou® steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky® colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying easy. Ou
Sometimes you just need a smaller bait to draw in some attention. The Strike King Rage Baby Bug takes one of your favorite lures and scales it down! Don't let the smaller size fool you, this bait still packs a punch to draw in some trophy Bass! The compact,...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl N Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
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No other crappie bait offers this much action from head to tail! The Bobby Garland Stroll'R soft plastic was specifically designed for slow trolling, or ''strolling,'' for crappie. The Stroll'R produces an unbelievable tail action and vibration at
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl S Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
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Cast an irresistible spell on wary fish with the Vudu Shrimp. Perfect for fishing under a popping cork, thisifelike weighted delicacy delivers exceptional tail action with even the slightest movement. Durable plastic construction features a Kevl
Wapsi Mylar Cord is a hollow, braided cord with refractive lighting properties. This cord is ideal for spoon flies and baitfish imitations and is a must-have for tying zonkers. Small Diameter: 1/16 in. Medium Diameter: 1/8 in. Approx Length: 36 in....
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Boasting aifelike profile, the Gambler® Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait excels wh
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout,...
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout,...
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A versatile spoon that performs in a wide range of situations, the Dick Nite® Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
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Rig up a Cabela's® Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vinyl wi
The Buckeye Lures Su-Spin Blade is a single-bladed underspin jig head with a slender willow blade. Like a traditional underspin, the Buckeye Su-Spin Blade comes to life with the slightest of movements, reflecting light and attracting fish from great distances....
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Prove
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An evolutionary upgrade to the respected PopX, the Megabass PopMax is based on a hand-carved original by Yuki Ito. The PopMax features aarger body and a redesigned gill system. While it shares the PopX's gill openings, which allow water to pass
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The Yakima Bait® Maxi Jig is a pulsating maribou/Flashabou® steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky® colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying easy. Ou
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This big, flappy Zoom Tab Tail Grub features a slight tab on the end that produces the dragging effect of a crippled baitfish. Bass charge in for the easy meal!
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Ditch the minnow bucket! The Berkley® Gulp!® Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs. This durabl