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If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...
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The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For max
Every Hawken Sy's UV Marabou Jig is hand-tied with six premium-grade marabou feathers and a touch of marabou flash. If you're fishing for salmon and steelhead, you probably already know that marabou jigs for trout with feather-flash are effective for...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's uniquel
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel
Mad River Steelhead Worms (3') are a go-to bait for drift and float fishing, mimicking the movement of real worms with their soft, supple plastic construction. Their durable design makes them perfect for steelhead worm setups, whether rigged on a jig...
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
The Hawken Trout Trap Jig is a popular choice among anglers due to its ability to catch a range of fish with amazing color patterns and Gamakatsu hooks. These mini tube jigs weighing just 1/32 oz. are irresistible to most fish species. The little trout...
The Storm Jointed ThunderStick is a true classic lure, used by anglers around the world. This bait features designs from the original ThunderStick molds and are outfitted with premium VMC hooks for sure holding power. The jointed design amplifies the...
The Fish Bum Raddletail Swimbait 3.5' delivers a lifelike presentation that consistently attracts bass, walleye, and other predatory fish. Its glass rattle chamber emits vibrations that draw fish from a distance, while the proprietary scent formula triggers...
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Tie on a secret weapon in your quest to catch more gamefish. The R&R Tackle Slide Swimbait withstands ravenous attacks with lasting durability to hookset catch after catch. This line-through bait slides up the leader after hooking a fish, keeping...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Salmo Spikey Shad Swimbait is a revolutionary soft plastic swimbait. Unlike the traditional ribbed soft plastic designs, the Spikey Shad uses 264 individual spikes that create hundreds of micro-vibrations an irresistible lure for predator fish. Something...
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
The Northland Eye-Candy Grub is a 3 inch double curly tail grub for walleye featuring Northland's Super TPE material. Super stretchy! You can pull an Eye-Candy Grub out to over two feet! Although the stretching ability is impressive, the primary advantage...
Sometimes you just need a smaller bait to draw in some attention. The Strike King Rage Baby Bug takes one of your favorite lures and scales it down! Don't let the smaller size fool you, this bait still packs a punch to draw in some trophy Bass! The compact,...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl G Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Rig up a Cabela's Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vin
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Nothing gets predator fish to the surface faster than a commotion-creating STORM Rattlin' Chug Bug. The productive, do-everything topwater pops, spits, and chugsike a fleeing baitfish with every rod twitch. On slow days when its w
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl D Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Without a doubt, the Zoom Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Fluke, it casts farther and
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The Amanda Blu Bee in Mother of Pearl Honeycomb Bracelet is sure to set the room abuzz with its gleaming elegance. The detailed bee design is finished in 18k gold and set against a 6-sided grey mother of pearl background rimmed with cubic zi
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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c