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Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
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Our incredible Bass Pro Shops Tiny Speed Shad sports a paddle tail for continuous swimming action. Its ribbed body gives off extra vibrations to call in wary crappie. The Tiny Speed Shad is infused with salt and our 8Up™ scent attractan
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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The Pro King Magnum Spoon has been whacking big Greatakes salmon and trout for years. Built on Pro King's deep-cup trolling spoon blank and sporting a brilliant silver-plated underside, the Magnum pumps outoads of flash to complement the unique c
Hawken AeroJig Twitching Jig Heads are constructed with customized Gatamakatsu hooks. The extra strength hooks were made with 4/0 wire and will help you score a monster fish. Hawken utilized UV and fluorescent dyes and pigments with a scent free finish...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
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Columbia Bugaboo™ III Pants for Kids combine warmth, durability, andasting quality. These Columbia kids' pants have exclusive Omni-Tech™ waterproof/windproof/breathable protection, acclaimed Omni-Heat™ thermal-reflectivein
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
Get ready to tackle the big bass with the Frog Factory Bull Ribbit! This oversized Ribbit Frog lure creates a frenzy with its irresistible swimming and leg-kicking action, making it perfect for fishing over thick pads and heavy cover. The Bull Ribbit...
The 3 Brothers Baits Tackle Loaded Dice is a versatile cube-style bait made from durable Elasti-Flex material, marinated in 3 Brothers Craw Powder and infused with salt for a slow sink. Perfect for drop-shotting, wacky rigging, and other finesse techniques,...
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Find out just how terrific a toad bait can be. Packed with tourney-winning talents, Googan Baits Toad creates commotion with every crank thanks to a realistic molded frog body with flanged hard-thumpingegs and mid-body ribs. Fish it weedle
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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The Beast Coast Seduce FFS Utility Minnow meets the demands of modern anglers with an innovative design perfected for hunting bass in real time using forward-facing sonar. The bait's unique body, made from extra-soft yet impressively durable material
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Catch more finicky crappie than ever before with the Mr. Crappie by Strike King Teen-Zee Fry, a fantastic finesse bait mimicking small baitfish forage. The slim minnow-profile shape presents a vulnerable target with a signature Wall
"What Our Gearhead® Experts Are Saying:""I love the Strollbridge Hooded Vest for chilly days when I don’t want a full jacket. The down insulation is super warm, and the hood plus waist cinch make it easy to keep the cold out. It’s become my favorite...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Xcite Baits Sucka Punch 4-inch is a one-of-a-kind pitching and flipping bait designed to trigger more bites. Featuring a unique slide slit, the hook point goes into the slit and exits the other side, allowing the bait to work left to right. This rig...
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...
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There are soft baits and then there are Zoom baits. Tournament fishermen know the difference! This Zoom bait swimming trailer is designed with durable twin tails to seductively entice fish on the retrieve. Great trailers for jigs. Rippling t
What Our Gearhead® Experts Are Saying:“I’ve worn the Basin Pro Pant on everything from dusty switchbacks to breezy ridge scrambles. The stretch and articulated knees keep me moving freely, and the FlashDry™ tech means I don’t stay soggy after...