The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
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Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Fri
The Bobby Garland Stroll'R features a durable yet soft body with a curly tail, perfect for slow trolling. The curled tail creates a fast action and vibration to better attract fish whether you are trolling or casting. These baits are incredibly versatile...
Hareline Ice Dub Shimmer Fringe features fused fiber ends making it extremely easy to use for winging and fly bodies. Simply trim a piece off, tie in, add eyes if you'd like, add some epoxy and you are ready to fish.
Luhr Jensen Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout,...
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Outsmart bass with the 6th Sense® Fishing Ozzie 4.0, a multipurpose bait developed alongside pro angler and YouTube sensation Ben Milliken. The Ozzie 4.0's adaptability and realistic movement make it effective in a variety of situations, from kill
"What Our Gearhead® Experts Are Saying:""The Freezer Polo is my go-to for hot days when staying cool is key. The Omni-Freeze fabric feels like magic, keeping me comfortable even when temps climb. Whether I’m hitting the golf course, exploring trails,...
Keitech Swing Impact baits are two-tone in color, scented, fishing delights. These Keitech swimbaits in six sizes gain improved balance and action from Keitech's dual-injection process that uses two different salted plastics. The result is a fish-attracting...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
Wake up and smell the coffee when you fish with the Strike King Caffeine Shad! Constructed using Strike King's exclusive blend of ingredients, these plastic jerkbaits are incredibly salty and soft so they attract fish to your area and don't let go when...
Every Hawken Sy's UV Marabou Jig is hand-tied with six premium-grade marabou feathers and a touch of marabou flash. If you're fishing for salmon and steelhead, you probably already know that marabou jigs for trout with feather-flash are effective for...
The Northland Rumble B Crankbait is designed for those trolling anglers who get on the boat with the aim to catch really big fish! The swimming lip forces water flow over the shoulders of the bait eliciting a rocking motion for consistent visual hunting...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu® hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on stee
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Gibbs' Minnowure mimics dying shad, making it ideal for jigging, trolling and casting. Flexible, sterling-silver plating allows anglers to bendure and achieve their desired action. 1-piece stainless steel wire, 3 rust-resistant hooks and a hea
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Zoom®'s Tiny Fluke® offers all the same fish-catching characteristics as the Original Fluke, in a downsized version for drop shot use. The Tiny Fluke's proven action has enticedethargic bass to strike when nothing else even made them move. Alon
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Our incredible Bass Pro Shops® XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to call
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The Amanda Blu® Bee in Mother of Pearl Honeycomb Bracelet is sure to set the room abuzz with its gleaming elegance. The detailed bee design is finished in 18k gold and set against a 6-sided grey mother of pearl background rimmed with cubic zirconi
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bai
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Ultimate finesse, balance, and precise casting weight! Rig up with our Bass Pro Shops® Mean Eye Jighead, add the bait of your choice, andet its holographic eyes tempt strikes from your favorite species. Equipped with a strong wire bait keeper, f
Wapsi Flashabou can put some exciting action in your jigs and streamers, combining the movement and lifelike breathing action of marabou feathers with a strong yet supple mylar material to add flash to your lures. Works excellent in saltwater and maintains...
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There's nothing sneaky about the way these Bandit® 200 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 200 Series Crankbaits scream for attention, w
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle end supplies enticing tail-kicking action trailing along for the ride on any of these lures! The versatility of the Rapala Freeloader...
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Drop the Mustad® Addicted Sink It Series Jig down in any salmon, steelhead, and trout habitat andet this unique small bead jig work hook-setting magic. The salmon-eggookalike has a small profile with a bead behind the head on a 2X-strong, forg
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...