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Image of Cotton Cordell Ripplin' Red Fin | Fire Tiger; 4 1/2 in.
 

Cotton Cordell Ripplin' Red Fin | Fire Tiger; 4 1/2 in.

The Cotton Cordell Ripplin' Red Fin is an old reliable to many anglers who have used this standard over the years. The Ripplin' Red Fin can dive to three feet with a wobble or side-to-side twitching action that fish find hard to resist. If you chase walleye...


 
Image of Northland Fire-Ball Jigs | Glo Watermelon; 3/8 oz.
 

Northland Fire-Ball Jigs | Glo Watermelon; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Sufix 832 Advanced Superline | 80 lb.; Fire Tiger; 150 yds.
 

Sufix 832 Advanced Superline | 80 lb.; Fire Tiger; 150 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of SPRO Little John MD 50 Crankbait | Old Fire Tiger; 1/2 oz.
 

SPRO Little John MD 50 Crankbait | Old Fire Tiger; 1/2 oz.

To catch a predator, the SPRO Little John MD 50 Crankbait reaches a depth of nine feet, where the hungry bass like to feed. With a thicker and longer lip than the original Little John, this crankbait dives quickly and deflects easily off structures. Featuring...


 
Image of Keitech Fat Swing Impact | Fire Tiger; 2.8 in.
 

Keitech Fat Swing Impact | Fire Tiger; 2.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of VMC Hatchet Spoon | Glow Pink Fire UV; 1/8 oz.
 

VMC Hatchet Spoon | Glow Pink Fire UV; 1/8 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of VMC Tingler Spoon | Glow Green Fire UV; 1/16 oz.
 

VMC Tingler Spoon | Glow Green Fire UV; 1/16 oz.

The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...


 
Image of Death Roe Scented Soft Beads | Fire/UV; 5/16 in.
 

Death Roe Scented Soft Beads | Fire/UV; 5/16 in.

Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...


 
Image of Sufix 832 Advanced Superline | 50 lb.; Fire Tiger; 150 yds.
 

Sufix 832 Advanced Superline | 50 lb.; Fire Tiger; 150 yds.

Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...


 
Image of VMC Hatchet Spoon | Glow Pink Fire UV; 1/32 oz.
 

VMC Hatchet Spoon | Glow Pink Fire UV; 1/32 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Pautzke Crappie Fire Balls | Blue
 

Pautzke Crappie Fire Balls | Blue

Pautzke Crappie Fire Balls put out 10 times more scent than dough baits, making them a go-to crappie bait when fish are keying in on smell. These soft baits stay on the hook better than traditional options, so you're not rebaiting after every nibble....


 
Image of VibE Blade Bait | Chartreuse Fire; 1/2 oz.
 

VibE Blade Bait | Chartreuse Fire; 1/2 oz.

The VibE Blade Bait is a game-changer for anglers targeting deep-water fish. Crafted from a special brass alloy, its blade creates irresistible vibrations that fish can't ignore. Cast and retrieve, and let the lure do the work. Equipped with two super-sharp...


 
Image of Bink's Pro Series Spoon | Fire Tiger; 1/4 oz.
 

Bink's Pro Series Spoon | Fire Tiger; 1/4 oz.

The Bink's Pro Series Spoon is a local legend in Arkansas and is widespread throughout midwestern states for walleye and other fish. One of the most effective spoons for vertical fishing, the Bink Spoon closely resembles juvenile shad. When you drop the...


 
Image of Mad Katz XL Battle Rattle | Fire Tiger
 

Mad Katz XL Battle Rattle | Fire Tiger

The Mad Katz XL Battle Rattle adds sound and flash to your rig, drawing catfish in from a distance. These catfish rattle floats are designed to be tied a few inches above your bait, where every movement causes them to shake and produce noise. The rattling...


 
Image of ACME Tackle Kastmaster | Neon Fire; 3/8 oz.
 

ACME Tackle Kastmaster | Neon Fire; 3/8 oz.

The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed, and with good reason. It's a good bet that you already know this one. ACME Kastmasters have put fish into the boat for years and everything from panfish...


 
Image of Keitech Easy Shiner | Fire Craw; 4 1/2 in.
 

Keitech Easy Shiner | Fire Craw; 4 1/2 in.

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...


 
Image of Rapala Jointed Shad Rap | Fire Crawdad; 1 1/2 in.
 

Rapala Jointed Shad Rap | Fire Crawdad; 1 1/2 in.

Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...


 
Image of VMC Bull Spoon | 1/8 oz.; Glow Pink Fire UV
 

VMC Bull Spoon | 1/8 oz.; Glow Pink Fire UV

The VMC Bull Spoon hits hard beneath the ice, delivering a fast, aggressive presentation that drives walleye, perch, and crappie to strike. Its compact, minnow-shaped profile sinks quickly to the strike zone, creating a wounded baitfish action that flashes...


 
Image of ACME Tackle Kastmaster | Neon Fire; 1/32 oz.
 

ACME Tackle Kastmaster | Neon Fire; 1/32 oz.

The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed, and with good reason. It's a good bet that you already know this one. ACME Kastmasters have put fish into the boat for years and everything from panfish...


 
Image of VMC Tingler Spoon | Glow Green Fire UV; 3/16 oz.
 

VMC Tingler Spoon | Glow Green Fire UV; 3/16 oz.

The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...


 
Image of Yamamoto Zako Swimbait | Fire Craw; 4 in.
 

Yamamoto Zako Swimbait | Fire Craw; 4 in.

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Yamamoto Zako Swimbait is one versatile swimbait! The segmented body and forked tail help kick up some great vibration, making this swimbait an effective jig trailer. However, the split belly means...


 
Image of Character Lures Loko | Chrome Fire Top; 40
 

Character Lures Loko | Chrome Fire Top; 40

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...


 
Image of VMC Tungsten Moon Eye Jigs | Pink Fire UV; 1/16 oz.
 

VMC Tungsten Moon Eye Jigs | Pink Fire UV; 1/16 oz.

Anglers seeking precise control and effective bait presentation will benefit from the VMC Tungsten Moon Eye Jigs. These Moon Eye jig heads feature a dense tungsten head that enhances sensitivity and control, making them ideal for use with forward-facing...


 
Image of VMC Rattle Spoon | Glow Green Fire UV; 1/8 oz.
 

VMC Rattle Spoon | Glow Green Fire UV; 1/8 oz.

The VMC Rattle Spoon brings sound, flash, and vibration together to trigger strikes from walleye, perch, and crappie through the ice. Its brass resonance chamber, packed with multiple beads, creates sharp, high-frequency noise that draws fish in from...


 
Image of Character Lures Loko | Gold Fire Top; 30
 

Character Lures Loko | Gold Fire Top; 30

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...





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