When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
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Every tackle bag needs a secret weapon. Find yours in the Berkley PowerBait MaxScent Stank-Bug, an ultra-productive baitoaded with off-the-charts olfactory appeal to all kinds of bass. You'll want this compact crawfish imitation i
Add a Bandit 200 Series Crankbait to your tackle box, and hands down, you'll have an all-time classic fishing lure. The diving lip ensures the Bandit 200 Series dives four-to-eight feet deep. The 2' Bandit Lures 200 Series Crankbait is a top-performing...
The 1Standard Fishing Dock Shooter Jig Head features a 60-degree line tie that facilitates smooth passage through cover, making it ideal for shooting under docks and low-hanging structures. Its oversized 3D eye enhances realism, while the screw keeper...
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Call on the realistic swimming skills of a tournament winner in the Keitech Swing Impact Swimbait. The tight wobbling action provokes predators into striking better than competing swimbaits. A unique 2-tone color injection process mixes diff
A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5' long with claws that provide tight-kicking action. The CrushCity crawfish bait...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Clam CPT Niku Flutter Fry is a 1.75-inch soft plastic ice jig lure designed in collaboration with The Crappie Chronicles to mimic the natural movement of a minnow. This minnow jig soft bait glides and waves as it falls, featuring four flapping wings,...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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With its hidden hook design, the Megabass Dark Sleeper persuades bottom-oriented bass to feed even when they don't want to. When ultimate stealth is needed, this ultra-realistic, pre-weighted soft swimbait is unmatched at putting reluctant f
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The Mister Twister Sassy Shad replicates the one baitfish that most freshwater and saltwater game fish seek as a food source. Sassy Shad will out produce any other shad-typeure out there, thanks to its classic tail design, supple body, and
The Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This lure has a nose-down profile that offers deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...
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Dive into the Columbia PFG Rambler Swim Shorts and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade™ UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield™ adva