Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish and trout. These minnows are packaged in Berkley's 'Magic...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
Hawken AeroJig Twitching Jig Heads are constructed with customized Gatamakatsu hooks. The extra strength hooks were made with 4/0 wire and will help you score a monster fish. Hawken utilized UV and fluorescent dyes and pigments with a scent free finish...
This Tinsel Chenille gives off a great unique quality of shimmer. It works really well to build a smaller body profile and is perfect for buggers. Works on everything from bluegill to tarpon flies.
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Put our Berkley Flicker Shad Pearl White Pro Pack in your tackle box to save a bit and be ready for changing conditions. Designed by pros for optimal action, the Flicker Shad is a fish-catching machine, with a unique rattle and extra-sharp b
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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Upgrade your midstrolling andive-sonar techniques with the Yamamoto Baits Hinge Minnow, a premium rolling minnow delivering elite performance for anglers of all skillevels. The minnow bait's jointed tail section produces a natural, hinged motion
Eco-friendly and toasty warm, The North Face Hydrenalite Down Hoodie has our back with all-day comfort and a lessened impact on the environment. The recycled nylon shell deflect light rain drizzles on misty mornings, while the 600-fill recycled...
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Popular among tournament crappie anglers, the Bobby Garland Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profi
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
The Storm WildEye Giant Swim Shad offers a realistic baitfish profile backed by durable construction and smooth swim action, making it a proven choice for targeting big predators. Part of the WildEye series, this 2 3/4 oz. softbait comes pre-rigged with...
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With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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The Beast Coast Seduce FFS Utility Minnow meets the demands of modern anglers with an innovative design perfected for hunting bass in real time using forward-facing sonar. The bait's unique body, made from extra-soft yet impressively durable material
"What Our Gearhead® Experts Are Saying:""I love the Strollbridge Hooded Vest for chilly days when I don’t want a full jacket. The down insulation is super warm, and the hood plus waist cinch make it easy to keep the cold out. It’s become my favorite...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
The Xcite Baits Sucka Punch 4-inch is a one-of-a-kind pitching and flipping bait designed to trigger more bites. Featuring a unique slide slit, the hook point goes into the slit and exits the other side, allowing the bait to work left to right. This rig...
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...