Rattle up some topwater action with this thumper! The Heddon One Knocker Spook Topwater features a single tungsten rattle for aoud thump that penetrates the water and draws fish fromong distances. The tungsten rattle's placement also mak
Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
"What Our Gearhead® Experts Are Saying:""The PFG Rambler Swim Short is perfect for sunny days on the water. The UPF 50 keeps my skin protected, and the quick-dry, stain-resistant fabric is ideal for fishing or beach days. The elastic waistband and mesh...
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
Rigging up theunkerhunt Hive Micro Strider isike ringing the dinner bell! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an enticingly real pr
Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Berkley Stunna 100 Series Jerkbait delivers unmatched precision and action, designed to trigger strikes from even the most cautious bass. Featuring a maximum darting action and easy 180-degree head turns, the Stunna 100 Jerkbait mimics distressed...
Because they so closely resemble roe, TroutBeads Original Trout Beads allow trout, steelhead, and salmon anglers to match the prevailing food source. These quality beads comprise a great component selection for making your ownures. Whether
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...
When high activity is needed to draw strikes, this Zoom Super Speed Craw brings it big-time. Designed with extra-wide curly claws that gyrate wildly, moving water, and sending out vibrationsike crazy, the Super Speed Craw is great for pitchin' and
The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
The JB Lures Gem-N-Eye Hologram Series Jig pairs a reflective flash-foil finish with glow paint for unmatched visibility and realism in the water. The Gem N Eye is JB Lures' #1 ice fishing lure, and the Hologram Series takes the flutter jig to a new level....
6th Sense Fishing Trace Swimbait demandsine time with peerless realism and functionality. This multi-jointedure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden scre
Hawken AeroJig Twitching Jig Heads are constructed with customized Gatamakatsu hooks. The extra strength hooks were made with 4/0 wire and will help you score a monster fish. Hawken utilized UV and fluorescent dyes and pigments with a scent free finish...
Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Gambler EZ Swimmer Swimbait is the little brother to the Big EZ. Measuring 4-1/4" long, it has an excellent profile in the water. The segmented tail provides plenty of swimming action. Rig it on a belly-weighted hook or with a screw-in weight and...
Get the edge you need to convert curiosity into commitment during a tough bite with the innovative Zoom Winged Fluke. The addition of flared wings to this soft-bait jerkbait creates just the kind of unpredictable movement keen bass look for in a wounded...
An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
Wapsi Sparkle Braid is a material consisting of several strands of mylar knitted into a cord-like ribbon. This ribbon material is the main ingredient for muddlers and many saltwater patterns in addition to several popular salmon/steelhead egg patterns....
Engineered by a team of biochemists, Bio Bait Crappie Craze Minnow represents a game-changing evolution in soft plastics, balancing elite fishing performance with environmental responsibility. Bio Bait features an infusion of fish oil, allow
The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
Engineered for strong returns using forward-facing sonar, the Strike King Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irres