One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
When money fish are all that matters, you can count on a YUM Money Minnow soft swimbait'sifelike finish and proven swimming action to start a big-time feeding frenzy. Proven highly effective in major tournaments, the YUM Money Minnow is known as on
Thanks to the design expertise of Elite Series Pro Brandon Palaniuk, the X Zone™ures Hot Shot Minnow excels at many techniques targeting bass, walleye, and other gamefish. High-buoyancy construction stands the minnow upright underwater –
For springy comfort, rugged style, and time-tested durability, we pull on Blundstone's High Top Boot for walks with the pup, treks to market, and bonfire hangs. The classic style pairs well with our favorite jeans whether we decide to go with the old...
The Reaction Innovations Skinny Dipper lure is a weedless soft plastic swimbait injected with boatloads of salt for easy casting, even on the windiest days! The numerous color styles of the Reaction Innovations swimbait are up to the task of any water...
The versatility of the original Real Eel reaches new depths with the Real Eel Jig from Savage Gear. Justike the original this one uses 3D scans of a real eel to create flawless realism. By adding a heavy-duty jig hook to the durable body,
A-TOM-MIK Live Tournament Series Trolling Flies have earned their place in the spread of top Great Lakes salmon anglers, delivering reliable performance with every troll. Each 3 1/2-inch fly comes pre-rigged with 30 inches of 50 lb. fluorocarbon and Mustad...
Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the West Coast....
The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli
One of theiveliest hollow-bodied topwater baits ever designed now comes in a smaller snack size for added bite-triggering versatility. The Strike King Bitsy Poppin' Perch has a knack for drawing explosive strikes as a convincing imitation
Topwater angling addicts will find theunkerhunt Hive Versa Toad an extremely versatile addition to their soft-baitineup. Molded from Ultra Durable Soft Plastic, the Hive Versa Toad boasts an incredible amount of stretch and superior floa
Explore opportunities to create new variations of old fly patterns with these hot-colored Wapsi Painted Brass Beads. Specifically drilled and shaped for fly tying, the brass Painted Brass Beads easily slide over the hook point. Tiers can do some real
Sometimes you need to downsize your creature bait to upsize your catch. The Rapala CrushCity™ Customs HedgeHog proves up to the challenge, packing powerful attraction into a smaller profile. Curly tail appendages flutter enticingly at e
These Amanda Blu Mother of Pearl Fish Dangle Earrings are a real catch! Make a statement with these sterling silver-plated chain earrings featuring staggered fish charms with beautiful mother-of-pearl inlays. This pair attaches through eye-catching c
Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior...
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer...
Berkley PowerBait Pre-Rigged Atomic Tubes are ready-to-fish dynamos that are great for panfish - and trout go nuts over these little squiggly guys! Tie them under a float or direct cast them into a lake and let them sink. Then twitch the Atomic Tubes...
Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....
Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
If you want to catch big bass, get real. Our Bass Pro Shops Baby Super Shadooks real, and acts real, and will draw real interest from crappie and perch. Its smooth-skinnedook, deep belly profile, and triple-segmented high-action tail pul
Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap – agitated bass just can'tet one swim on by. Ideal for