For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
The Hawken AeroJig ZipZip Jigs is a handcrafted jig designed for steelhead fishing but versatile enough for crappie, trout, and panfish. Aerojig ZipZip plain jig head series utilizes customized Gamakatsu hooks built to withstand the rigors of steelhead...
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
Fishing a Mustad Addicted Walleye Death Spinner Jig using vertical or horizontal presentations creates a flash and bubble trail in the water. The unique Addicted fishing jig displays a shad-style head and sports a propeller spinner on the shank, providing...
The Yamamoto Fat Shad Shape Worm features a bulkier profile, enhancing the proven baitfish silhouette and helping anglers draw more attention and trigger more bites when targeting smallmouth, largemouth, and spotted bass. Measuring 4 inches, this soft...
Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...
The Lucky Craft LC Crankbait is a hard plastic bait with an attractive appearance and quality construction. The high-float plastic of the bait provides buoyancy, allowing you to make casts towards thick laydowns without any problem. The body of the lure...
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Add both bulk and pizzazz to your spinnerbait or bladed jig with the Zoom Split Tail Trailer. Its solid body helps slow the fall, while the supple twin tentacles add undulating movement that encourages bass to inhale with gusto. That healthy dollop o
Built with versatile style and functionality, the Aconcagua 3 Vest is a layering staple. A 50/50 blend of down and recycled polyester insulation in the body delivers efficient core heat, while a 100% polyester fill at the sides, underarms, and shoulders...
A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
A traditional chambray shirt, the Seager Reagan Pearl Snap Shirt features a classic Western yoke and pearl snap buttons for a cowboy-style look.
The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
The Lucky Craft Pointer Jerkbait features a revolutionary design that utilizes special brass weights, giving it a very low center of gravity. The low center balance point causes the jerkbait to wobble and vibrate when pausing the retrieve. Short twitches...
The X Zone Lures Hot Shot Minnow, co-designed with Elite Series Pro Brandon Palaniuk, is a versatile masterpiece perfect for anglers targeting bass, walleye, and a variety of other species. The soft plastic lures for bass excel in several techniques,...
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Upgrade your midstrolling andive-sonar techniques with the Yamamoto Baits Hinge Minnow, a premium rolling minnow delivering elite performance for anglers of all skillevels. The minnow bait's jointed tail section produces a natural, hinged motion
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
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Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actually
Hog Farmer Baits Spunk Shad shimmies and shakes with a signature spunky action, and the taste of the soft anise-infused plastic bait keeps trophy fish grabbing onto their bites. The Hog Farmer Bait Company's Spunk Shad pintail swimbait floats and makes...
The Pro-Troll ProChip Fin Flasher offers a revolutionary spin and kick design combined with electronic EChip technology! The EChip consists of a small stainless steel tube with a stainless ball inside. At one end of the tube, there is a special ceramic...
Berkley Gulp! Minnow Grubs are flickering, fluttering, frenzy inducing morsels that tantalize any fish. These Gulp! Minnow Grubs are tasty treats on jigs, drop shots, and live bait rigs. Through technology exclusive to Berkley, Gulp! releases scent 400Xmore...
"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...