The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl M Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
BnR Tackle Soft Beads mimic the eggs that salmon, steelhead, and trout devour! The fish-catching BnR Beads are soft, pliable, and neutrally buoyant. The texture and feel are more like the eggs these anadromous fish see in the water and more closely match...
The Zoom Super Chunk is a chunk-style trailer with hard-pumping flapping claws for enticing fish to strike. The bulk of the Zoom Super Chunk is perfect for attracting bass, which is generally tempted by bigger and high-calorie meals. This soft plastic...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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The WolfPack Tackle Jig Tail boasts Snap n' Goocking technology that pairs perfectly with their jig heads (not included). Made with an advanced silicone material, these jig tails can handle the abuse of powerful, toothy predators, plus a b
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A Point Wilson Cut Plug has spinning action that resembles the frantic motion of numerous species of wounded fish. The best action occurs when air is expelled from theure. Included scent strips provide additional fish-attracting power. This Point W
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The STORM WildEye Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-
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Boasting aifelike profile, the Gambler Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait exce
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Cast an irresistible spell on wary fish with the Vudu Shrimp. Perfect for fishing under a popping cork, thisifelike weighted delicacy delivers exceptional tail action with even the slightest movement. Durable plastic construction features a Kevlar&
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This big, flappy Zoom Tab Tail Grub features a slight tab on the end that produces the dragging effect of a crippled baitfish. Bass charge in for the easy meal!
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Our Bass Pro Shops XPS Turbo Spoon offers the perfect profile for both casting and vertical jigging, with its compactead body and broad-shouldered design. It falls quickly, yet flutters erratically as it descends, causing its 3D-s
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Find your breakthroughure in the MirrOlure MirrOminnow, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish.
Little Atom Micro-Nuggies are small plastics with lots of action, great for finesse fishing. The super soft tail design produces an action that is irresistible to panfish such as slab crappies, big bluegills, and schooling perch. The tail quivers with...
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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The Ron Zures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down dee
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You can see Kevin VanDam's influence in every aspect of the Strike King KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the master himself, until its size, weight, and profile are perfect according to
The Mr. Crappie Sugar Glider 1.5' has a shad pole style body, which is Mr. Crappie's signature design. However, what makes these crappie soft plastic baits unique are their wings. These wings allow the crappie plastic baits to flutter and glide underwater,...