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Googan Baitsunkerogs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinctateralines and a ribbed texture. They have a super salty taste and alluring slaunch
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This big, flappy Zoom Tab Tail Grub features a slight tab on the end that produces the dragging effect of a crippled baitfish. Bass charge in for the easy meal!
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu® Mother of Pearl Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking initial
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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The Chompers Ultra Tube is fat and sassy, and just loaded down with salt and garlic - a feast for the eyes, nose and mouth of even the most finicky lunker. Bass hold on longer! Super-soft plastic tentacles deliver incredible action, wriggling and waving...
Thomas Buoyant Spoons are erratic-action wobblers that imitate the darting motion of a frantic, fleeing baitfish. This action entices strikes from even the wariest of trout or salmon, and many other types of game fish. The largest size spoon is especially...
The Northland Eye-Candy Nightcrawler brings a new level of effectiveness to classic fishing techniques, especially when targeting walleyes with spinner rigs. Designed with Northlands Super TPE formula, this soft bait 6' worm offers exceptional lifelike...
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The Yakima Bait Maxi Jig is a pulsating maribou/Flashabou steelhead jig with an Owner 2X pre-sharpened hook. Its Lil' Corky colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying easy. Outstanding jig for steelhead...
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Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...
The Yamamoto Scope Shad comes in 3', 3.5', and 4' sizes, giving finesse anglers an edge when targeting bass with forward-facing sonar and enticing wary fish. Featuring Yamamotos Mega Floater Formula, this minnow bait holds a natural horizontal stance...
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Boasting aifelike profile, the Gambler® Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait excels wh
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An incredibly productive suspending jerkbait, theucky Craft® Pointer SPure features an extremelyow center of gravity and special brass weights that shift position on the cast and during the retrieve. This combination enablesong, smooth cas
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle end supplies enticing tail-kicking action trailing along for the ride on any of these lures! The versatility of the Rapala Freeloader...
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Catch more fish with the Berkley® Flicker Minnow! Pro-designed and tournament-proven, the Flicker Minnow combines a special body design with an impressive dive curve to put more fish in the boat. Theure was developed using the same strict stand
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
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Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Fri
The Yamamoto Scope Shad comes in 3', 3.5', and 4' sizes, giving finesse anglers an edge when targeting bass with forward-facing sonar and enticing wary fish. Featuring Yamamotos Mega Floater Formula, this minnow bait holds a natural horizontal stance...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley® Gulp!® SR Crawler takes a proven walleye-catching technique to a whole newevel. This realistic nightcrawler soft bait offers the perfect blend of size, scen
The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...
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Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrificooking color patterns—some with a holographic foil insert for added flash and
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu® hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on stee
The Owner Cultiva Rip'n Minnow 65 is a hard bait with lifelike features and actions to attract bass, trout, walleye, and more! This life-like minnow lure dives to 3 - 4 feet under normal conditions and is great for targeting multiple species in shallow...
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Paired with your favorite minnowure, the YUM® Forward Facing Sonar Jighead excels at fooling suspended bass. The standard ball head with a verticaline tie gives your bait ainear presentation, while the #1 sickle hook increases your hook-up r