When we buckle-up the Emphasis MIPS Helmet we gain the slight increase in confidence we need to ski that exposed line, air that slightly bigger cliff, or really engage our edges at high speeds. This confidence comes from the lightweight feel of the ABS...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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P-Line Sunrise Squid Skirts feature the proven color patterns and durability to help you succeed in any fishing conditions. These soft, supple Squid Skirts are ideal for a number of different situations and species. From ocean salmon fishing in the P
To dull the morning's slicing chill, we zip Barbour's Otterburn Gilet over our fleece. With side adjuster tabs and a curved hem, this cozy layer flatters our silhouette as it warms our core.
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The RNT Calls Barbelly 1/2 Speck Call is a shorter variation of our signature Speckle Belly goose call, Barbelly, built with ½ Diameter guts. All of our Barbelly gut systems are individually milled (not molded) custom delrin guts. T
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookupures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big
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WTPure Tape Sheets add extra flash, color, or patterns to your spoons andures. Simply custom-cut the tape to the exactength and shape you want and apply it to your scratched and worn-looking spoon for a brand-newook. WTPure Tape Sheets feat
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Shield your skin while staying comfortable in the Columbia Sun Trek™ Hoodie II foradies. This Columbia sun hoodie hasightweight, optimized, advanced fabric with exclusive advantages to keep you cooler, drier, and safer under bright
Built with versatile style and functionality, the Aconcagua 3 Vest is a layering staple. A 50/50 blend of down and recycled polyester insulation in the body delivers efficient core heat, while a 100% polyester fill at the sides, underarms, and shoulders...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
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An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookupures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether you're jigging...
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Explore opportunities to create new variations of old fly patterns with these hot-colored Wapsi Painted Brass Beads. Specifically drilled and shaped for fly tying, the brass Painted Brass Beads easily slide over the hook point. Tiers can do some real
If you're looking to land some trophy Bass, you need the Yo-Zuri 3DB 1.5 Squarebill Crankbait! This crankbait is designed to be the perfect size lure for mimicking forage! The Squarebill is made extremely buoyant, which makes it easy to run over rocks...
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These Amanda Blu Mother of Pearl Fish Dangle Earrings are a real catch! Make a statement with these sterling silver-plated chain earrings featuring staggered fish charms with beautiful mother-of-pearl inlays. This pair attaches through eye-catching c
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
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Popular among tournament crappie anglers, the Bobby Garland Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profi
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
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Featuring a realistic squid body and dual curl tail tentacles for incredible attention-grabbing action, the P-line Twin Tail Squid Rig is a must-have bait anytime you're targeting fish with squid in their diet! Tied on a 50-lb.-testeader with two 5
The Head Hunter Replacement Skirts let anglers quickly refresh or customize their favorite jigs and spinnerbaits to match local forage and conditions. Made with premium silicone, each skirt carries a high strand count that delivers a full, bulkier profile...