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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...
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The RonZ Z-Fin Paddletail delivers lifelike details and realistic action to put more fish in your boat. Details like lateral lines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This soft swimbait...
The Micro Flashabou is only 1/100 of an inch wide instead of the traditional 1/69?. Although much narrower, thickness has been added for more tying strength.
Making a name for itself as the lightest and only bike-certified ski helmet in the women's collection, the K2 Meridian Helmet gives us four-season functionality in style. The tough polycarbonate shell is lined with highly-protective EPS foam to protect...
YUM FF Sonar Jig Heads - Size #1 mate with YUM FF Sonar Minnow lures to get that perfect stealthy presentation at the front of your boat to catch wary bass. These YUM jigheads come with the standard ball head design and a vertical line tie for a static...
Worden's Maxi Jigs are a terrific choice when drifting for steelhead. Maxi Jigs feature marabou or flashabou tails that pulsate with the slightest movement, enticing strikes. The Owner 2X strong jig hooks are 'sticky' sharp, ensuring good solid hook sets....
The Zoom Z Craw features a streamlined design that can slip into the thickest cover without issue. As the Zoom Craw moves in and out of the heaviest cover, forward-facing ribs and fluttering claws pulsate furiously like an angry crawfish. The Z Craw crayfish's...
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it swi
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
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With its slender profile, the rugged P-Line Kodiak Jig gets deep quickly. And once it's in the zone, its sharp body contours produce a distinctive fluttering action that gets results. Deadly on halibut,ing cod, grouper, and more. Gets de
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Perfect for virtually any game fish, the Al Gag'sures Whip-It Fish has the performance,ook, and durability you crave for more successful angling. Its eye-catching design attracts hungry fish, and its movement makes this fishure irresistible. Co
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The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For max
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Those with weak hearts should avoid throwing the Booyah Boss Pop™. This versatile, hard-cutting surface bait chugs, pops, darts, and spitsike crazy, bringing sudden, vicious strikes at any time. Tight engineering, premium hardware, an
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Catch big stripers with the Tsunami Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium componentsike stainless steel rings and a SaltX treble hook. The machine-cut edges ensure it deliver
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The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift. A f
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
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This thing is nuts! In freshwater or salt, the D.O.A. C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageousook and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out ama
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout,...
Southern Pro Triple Tip Grubs feature a ribbed body combined with a triple-tipped tail. This tail design produces a fish-enticing wiggle to attract even the most finicky fish. These soft plastic baits are extremely effective when used with jigheads (sold...
For extreme versatility and effectiveness on the coast, try Z-Man Scented Curly TailZ next time you're targeting flounder, fluke, seatrout, redfish, and more. Curly TailZ can also be fished in freshwater - smallmouth and walleye love gobbling them up!...
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Catch big stripers with the Tsunami Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium components like stainless steel rings and a SaltX treble hook. The machine-cut edges ensure it deliver the perfect dying-baitfish...
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Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
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Perfect forarger game fish, the Hookupures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish Marine-grade durability Extra
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Made from incredibly tough thermoplastic elastomer (TPE), the Vudu Quiver Shad delivers the durability to withstand toothy strikes. This fishingure boasts a serrated tail that articulates, creating aifelike swimming action while the boot-shaped t