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Engineered for strong returns using forward-facing sonar, the Strike King Rigged Pinger Minnow targets bass in open water and near cover with a realistic profile andifelike scissoring tail. The Pinger Minnow signals easy prey with an irres
The Berkley Rawler Jig Crawler Harness gives walleye anglers a refined way to present slow-turn crawler rigs with precision and control. Its sleek, hydrodynamic lead-alloy head reduces tangles and keeps casts accurate, while a stainless steel ball-bearing...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
Berkley PowerBait Pre-Rigged Atomic Tubes are ready-to-fish dynamos that are great for panfish - and trout go nuts over these little squiggly guys! Tie them under a float or direct cast them into a lake and let them sink. Then twitch the Atomic Tubes...
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
Whether we are meandering or sprinting through the forest, we trust The North Face Wander Short 2. 0. Back and better than ever, the recycled synthetic fabric wicks moisture, dries quickly, and moves while we move, so we can properly trust the secure-fit...
Pearl Chenille is strong and dense. It is made of pearl mylar embedded in our chenilles
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Thanks to a one-of-a-kind design and action, the Rapala CrushCity™ Customs Bronco Bug brings back big bites cast after cast. This bait swimsike a dolphin and kicksike a bronco, creating a unique motion that drives bass wild. The mos
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Hammerhead Tackle Cowbell Spinner is a lightweight yet highly effective trolling attractor for lake trout, salmon, and steelhead. Built from stainless steel, stainless steel with UV paint, or aluminum, it reduces drag, so you fight the fish - not...
Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike "Ike" Iaconelli cruises the waters - its unmistakable 3D eyes really stand...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Walleye Nation Creations Colorado Blade keeps getting better and better! The bewitching custom designs that target walleye are all painted in-house, and all color patterns pair with every WNC harness through their easy change clevis. The swivel connection...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
From hiking or jogging to just lounging around the house, The North Face Wander Jogger 2. 0 is one of our favorites to throw on for active pursuits or lazy days alike. Featuring a stretchy recycled polyester fabric, the Wander Jogger 2. 0 is super comfortable...
Anglers working topwater for bass, stripers, or inshore species will find the Yo-Zuri 3DB Pencil Popper delivers aggressive surface action with precise control. Measuring 4 3/8 in. and weighing 1/2 oz., this floating bait walks easily and throws water...
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Light up the water with the strike-tempting glow of the AeroJig Fireflies Jig. This jig comes with aight stick inside a plastic sleeve that's attached to the shank of the jig's hook. Remove theight stick, bend it until it cracks and reinsert it i
The Mister Twister Sassy Grub bait is an excellent selection of proven Mister Twister grubs available in exciting colors that can be rigged in any way you prefer. This soft plastic lure is a fresh and deadly twist on a classic body style and is confidently...
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
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