The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...
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Gibbs' Minnowure mimics dying shad, making it ideal for jigging, trolling and casting. Flexible, sterling-silver plating allows anglers to bendure and achieve their desired action. 1-piece stainless steel wire, 3 rust-resistant hooks and a hea
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Drop the Mustad® Addicted Sink It Series Jig down in any salmon, steelhead, and trout habitat andet this unique small bead jig work hook-setting magic. The salmon-eggookalike has a small profile with a bead behind the head on a 2X-strong, forg
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley® Gulp!® SR Crawler takes a proven walleye-catching technique to a whole newevel. This realistic nightcrawler soft bait offers the perfect blend of size, scen
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner rigs,...
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
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Paired with your favorite minnowure, the YUM® Forward Facing Sonar Jighead excels at fooling suspended bass. The standard ball head with a verticaline tie gives your bait ainear presentation, while the #1 sickle hook increases your hook-up r
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The Bomber® Model A® Crankbait is aittle slimmer, aittle trimmer, wiggles aittle harder and faster, and dives aittle deeper than other ordinary bass-targeting crankbaits. The timeless design and unbeatable fish-catching action ensures thes
Wake up and smell the coffee when you fish with the Strike King Caffeine Shad! Constructed using Strike King's exclusive blend of ingredients, these plastic jerkbaits are incredibly salty and soft so they attract fish to your area and don't let go when...
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish.Customized Gamakatsu hooks with 4X...
Black Pearl Acrylic. Built in back pressure. Comes equipped with our very own individually milled (not molded) custom delrin guts! Produces all ranges of Speck sounds from the nastiest murmur to the loudest ear piercing yodel.
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Give any outfit some charming open-water flair with the Amanda Blu® Pearl Shell and Starfish Necklace. This stylish Amanda Blu necklace showcases a seashell and starfish in gorgeous mother-of-pearl. The charms rest on a classic gold chain. Perfect
The Z-Man Guppy Grubz is a 2-inch soft plastic grub crafted for anglers targeting crappie, panfish, trout, and more. Featuring a universal curly tail and a realistic minnow-shaped body, this lure delivers an enticing baitfish action in the water. Constructed...
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, this lifelike creature sends out plenty of attention-getting vibration...
Kalin's Mini Jerk Minnow (3' 10 pack) provides a swift and lifelike action that mimics the swimming motion of smaller-size common baitfish that are attractive prey for multiple species of fish. The split-tail Mini Jerk Minnow 3' baitfish profile is available...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
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Bass and salmon love 'em, and walleye can't resist 'em. The STORM Hot 'N Tot Madflash offers the same old fish-producing, erratic, side-to-side swagger as the Original Hot 'N Tot. Sporting stunning classic or UV Bright finishes and external scale patterns...
The Buckeye Lures Freestyle Jighead gives your swimbait natural, lifelike movement, increasing your chances of hooking more bass in a variety of conditions. Designed by pro angler Brent Ehrler, this jig head features a free-swinging screw lock that allows...
The Mr. Crappie Sugar Glider 1.5' has a shad pole style body, which is Mr. Crappie's signature design. However, what makes these crappie soft plastic baits unique are their wings. These wings allow the crappie plastic baits to flutter and glide underwater,...
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...
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Catch more fish with the Berkley® Flicker Minnow! Pro-designed and tournament-proven, the Flicker Minnow combines a special body design with an impressive dive curve to put more fish in the boat. Theure was developed using the same strict stand
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Gibbs' Minnowure mimics dying shad, making it ideal for jigging, trolling and casting. Flexible, sterling-silver plating allows anglers to bendure and achieve their desired action. 1-piece stainless steel wire, 3 rust-resistant hooks and a hea
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...