The Mr. Crappie Lil' Suck'r is Strike King's answer to crappie anglers' needs. Tailor-made for crappie fishing, this 1.5' soft swimbait is designed for success, enticing the most elusive crappie and ensuring your fishing trips are fruitful. Its effective...
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Go as realistic as possible with the LIVETARGET Shad, a swimbait created to replicate a real shad in every deceptive detail. Thanks to an advanced injection laminate process, the LIVETARGET Shad swimbait with Injected Core Technology achieves peerless...
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
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Wanna do aittle hawg callin'? Pitch this plump bodied Zoom Salty Fat Albert grub out there to bring those heavy sows a-runnin'. And once they zoom in and clamp down, the Fat Albert's heavy saltoad makes sure they won'tet go. These versatile, hi
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Designed by elite pros, the slow-sinking YUM Swim'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook. Rig it Texas-style or on a jighead. A paddle tail creates action whether t
The Rapala Jigging Rap is one of the most popular lures for the many ways one can fish it. It is ridiculously effective in both open water and ice fishing situations! The balanced, weighted minnow profile with an unmistakable tail fin will swim in tantalizing...
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Perfect forarger game fish, the Hookupures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish Marine-grade durability Extra
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Made from incredibly tough thermoplastic elastomer (TPE), the Vudu Quiver Shad delivers the durability to withstand toothy strikes. This fishingure boasts a serrated tail that articulates, creating aifelike swimming action while the boot-shaped t
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
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Those with weak hearts should avoid throwing the Booyah Boss Pop™. This versatile, hard-cutting surface bait chugs, pops, darts, and spitsike crazy, bringing sudden, vicious strikes at any time. Tight engineering, premium hardware, an
The Rapala Jigging Rap is one of the most popular lures for the many ways one can fish it. It is ridiculously effective in both open water and ice fishing situations! The balanced, weighted minnow profile with an unmistakable tail fin will swim in tantalizing...
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The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
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Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
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A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow prese
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
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The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a
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This is THE Cotton Cordell CJ9 Jointed Red Fin, also known as the top bait in Gulf Coast redfish and speckled trout fishing. Impossible to fish wrong; dives from 0'-3'. Top Gulf Coast inshore bait Impossible to fish wrong Dives from 0'-3
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...