The Megabass Vision Oneten Plus 1 Jr is a bite-sized version of the Bassmaster Classic winning Vision Oneten+1 jerkbait! This little hard bait lure shows up big as an effective tool to attack the key 7ft range where bass find the snack-sized irresistible...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
The Megabass X-80 Trick Darter Jerkbait is like a downsized version of the Megabass Vision Oneten, a long-time favorite bass lure among fishing professionals and amateurs who take their pastime seriously. Like the Megabass Oneten, the X-80 Trick Darter...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Modeled after the Threadfin Shad, the versatile Megabass Flap Shad is an all-year-roundure that features an internal Shaft Balancer System. This system always returns the Flap Slap to its center of gravity, allowing it to be burned at high speeds o
The Clam CPT Niku Soldier Fly, developed in collaboration with The Crappie Chronicles, mimics the unique movement of soldier fly larvae to attract fish. This 1.25-inch soft plastic bait features a flat body design that darts and pauses, enticing strikes...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At rest, the claws stand in a defensive posture to trigger...
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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Shield your skin while staying comfortable in the Columbia Sun Trek™ Hoodie II foradies. This Columbia sun hoodie hasightweight, optimized, advanced fabric with exclusive advantages to keep you cooler, drier, and safer under bright
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The Nomad Design Cobra Shad Swimbait brings an innovative approach to bait customization with its Adjusta-Ball Tungsten System, allowing anglers to insert tungsten balls into internal chambers for precise weight distribution. This unique fea
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
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The North Face Wander 2.0 Shorts are ideal for your adventurousifestyle. Featuring FlashDry-XD™, these shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR)
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Quick, explosive strikes coming in waves—the Tsunami Holographic Shrimp is just the thing to jump-start some crazy inshore action. This incrediblyifelike creature has the natural shape,egs, and antennae of real food, all molded into an ult
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The Gambler EZ Swimmer Swimbait is theittle brother to the Big EZ. Measuring 4-1/4ong, it has an excellent profile in the water. The segmented tail provides plenty of swimming action. Rig it on a belly-weighted hook or with a screw-in w
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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Step up your finesse game and outsmart even the most pressured bass with the Nomad Design Fallout Minnow Swimbait. Built for realism and control, this soft-plastic bait mimics the exact shape, motion, and attitude of natural baitfish. A scul
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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Step up your finesse game and outsmart even the most pressured bass with the Nomad Design Fallout Minnow Swimbait. Built for realism and control, this soft-plastic bait mimics the exact shape, motion, and attitude of natural baitfish. A scul