Making a name for itself as the lightest and only bike-certified ski helmet in the women's collection, the K2 Meridian Helmet gives us four-season functionality in style. The tough polycarbonate shell is lined with highly-protective EPS foam to protect...
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From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to qui
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The industry standard in premium silicone skirts, the Z-Man Banded SkirtZ deliver superior action and durability; precise 45-strand construction fits most wire baits and jigheads, providing the ideal profile without overpowering the
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley® Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to reac
The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed, and with good reason. It's a good bet that you already know this one. ACME Kastmasters have put fish into the boat for years and everything from panfish...
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man® Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock in on, whi
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The RonZ Z-Fin Paddletail delivers lifelike details and realistic action to put more fish in your boat. Details like lateral lines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This soft swimbait...
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Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hook, i
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The original square-bill crankbait, the Cotton Cordell® Big O® remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year showed that th
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
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Deadly on saltwater species, Z-Man® Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes from saltwa
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A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow presentations....
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift.
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Designed by elite pros, the slow-sinking YUM Swim'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook. Rig it Texas-style or on a jighead. A paddle tail creates action
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Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
With a fresh and innovative look, walleye will not be able to resist the VMC Hot Skirt Glow Jig. This jig features a traditional minnow head with a new skirt combination of glow-in-the-dark and flashabou fibers. The unique skirt reflects light to grab...
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The Yakima Bait Flatfish is one of the most successful fishing lures ever developed! Charles Helin's secret is the Flatfish's perfect balance and buoyancy that enhances its one-of-a-kind swimming, wide-wobbling action even on slow retrieves....
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
The P-Line Laser Minnow is a unique jigging lure with a custom holographic laser tape making for a very realistic, fish-attracting look. This lure features an elongated shape that provides a very erratic action no matter how you jig it. The Laser Minnow...
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D.O.A.'s® Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish. Ava
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The Acme® Kastmaster® Spoon works on a special balance ratio that produces wild action withoutine twist. Thanks to its aerodynamic design, a Kastmaster Spoon goes the distance, setting the standard forong-castures. In both fresh and saltw
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley® Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to reac
Galida's Grubz are soft-bodied grubs designed for use with any rigging style. These versatile baits are great for subtle presentations to a wide variety of gamefish, in freshwater or saltwater. From panfish to bass, walleye to pike, stripers to snook,...