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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl T Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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Built with superior quality, the Wolfpack Tackle Jighead delivers the durability you need for chasing the biggest fish. 2x strong barbarian jig hook pierces the toughestips with ease, and the colorful silicone head cover includes aarge eye that g
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
The Northland Rumble B Crankbait is designed for those trolling anglers who get on the boat with the aim to catch really big fish! The swimming lip forces water flow over the shoulders of the bait eliciting a rocking motion for consistent visual hunting...
The Strike King Pinger Minnow - 2 1/2 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The 1Standard Fishing Stacker Jighead features dual line ties-top for the main line and bottom for a vertical dropper line-allowing anglers to fish two jigs simultaneously, increasing catch potential. Its oversized 3D eye enhances realism, while the light...
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
The Jackall Live Darter is a 4.5g sinking lipless jig-minnow that delivers a lifelike baitfish profile and subtle flash ideal for pressured or finicky fish. Featuring a hollow belly and detailed scale finish, it mimics natural forage while the rear fin...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
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You can see Kevin VanDam's influence in every aspect of the Strike King KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the master himself, until its size, weight, and profile are perfect according to
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Aerodynamically shaped for outstanding performance above and below the surface, the Megabass Vision ONETEN +1 is a mid-range jerkbait that increases the depth of the original ONETEN by up to 3 feet. A medium bill eliminates the high water re
The Northland Eye-Candy Nightcrawler brings a new level of effectiveness to classic fishing techniques, especially when targeting walleyes with spinner rigs. Designed with Northland's Super TPE formula, this soft bait 6' worm offers exceptional lifelike...
The Strike King Sexy Bug gives bass anglers a creature bait with a ribbed, cuffed body that triggers reaction strikes even in tough fishing conditions. Its unique profile enhances water movement, producing a distinctive falling action that mimics natural...
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
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The Megabass POPX continues to dominate the high-end topwater popper markets of Japan and the United States. Utilizing the Megabass original Side-Stepping Balancer System, the POPX produces a unique rolling dog-walk unlike conventional poppers. Paten
A-TOM-MIK Tournament Series Trolling Flies have earned a strong reputation on the Great Lakes for consistently producing salmon and winning tournaments. Each 3 1/2-inch fly is hand-tied with a seated, whipped finish and reverse-wrapped then sealed for...
BnR Tackle Soft Beads mimic the eggs that salmon, steelhead, and trout devour! The fish-catching BnR Beads are soft, pliable, and neutrally buoyant. The texture and feel are more like the eggs these anadromous fish see in the water and more closely match...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
"What Our Gearhead® Experts Are Saying:""The Freezer Polo is my go-to for hot days when staying cool is key. The Omni-Freeze fabric feels like magic, keeping me comfortable even when temps climb. Whether I’m hitting the golf course, exploring trails,...
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...
The Buckeye Lures Freestyle Jighead gives your swimbait natural, lifelike movement, increasing your chances of hooking more bass in a variety of conditions. Designed by pro angler Brent Ehrler, this jig head features a free-swinging screw lock that allows...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...