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Z-Man Scented PaddlerZ™ is deadly on saltwater species. Incredibly soft and buoyant withifelike detail, Z-Man's Scented PaddlerZ is scented with Pro-Cure Super Gel, derived from real baitfish. Thisure provides the smell that trigger
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D.O.A.'s Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish.
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The Big Hammer™ 5 Swimbait is built to fit on a variety of jigheads, providing exceptional versatility. Its paddle tail gives it an enticing action that elicits aggressive bites in both freshwater and saltwater, catching everything from calico
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Perfect for shallow water or as a search bait, the Big Hammer™ 3 Swimbait's hydrodynamic body kicks with amazing action. This enticing action elicits aggressive bites in both freshwater and saltwater, catching everything from yellowtail to smal
If you love the Texas rig but despise getting snagged, we have got your answer! Z-Man Texas Jig Heads perfectly merged a weedless Texas rig with a free-swinging jig head to give you a natural swimming presentation while your favorite ElaZtech soft bait...
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The Big Hammer 5" Swimbait is built to fit on a variety of jigheads, providing exceptional versatility. Its paddle tail gives it an enticing action that elicits aggressive bites in both freshwater and saltwater, catching everything from calico bass to...
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The D.O.A. TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes...
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Unleash the day's full fish-catching potential with the Z-Man ChatterShad Trailer. Designed to activate and energize your ChatterBait lure, the ChatterShad trailer also amplifies the effectiveness of many different fishing applications, including on a...
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Here'sookin' at you, inshore monster. The Z-Man Redfish Eye™ Jighead sports theargest 3D eyes of any jig its size, dominating its profile with the wide-eyed frantic-baitfishook that reds, snook, sea trout, and other predators key
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Boastingarge 3D eyes, the Z-Man Striper Eye™ Jighead gives big stripers, bull reds, and other trophy fish an easy target to hit! The strong 6/0 Mustad UltraPoint hook take on the heaviest freshwater and saltwater bru
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Molded from high-tech plastic material, MirrOlure's She Dog features two ''sonic fish calling'' rattles that emit a high frequency sound that infuriates gamefish into monster strikes. The extremely buoyant She Dog is excels in murky or choppy waters
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Specializing in 3-6 swimbait presentations, the Z-Man Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it
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Wapsi Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and
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Bull reds andunkerargemouths are prime targets for the Z-Man Texas Eye™ Jighead. With its free-swinging pivoting head/tail connection and vivid Texas-sized 3D eyes, it has aook and action that demands attention inside the strike z
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
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Add sparkle, color, and three-dimensional realism to any bait or fly with WTP 3D Molded Eyes. Waterproof and self-adhesive, they're easy to apply; great for fly-tying and on-the-water repair. Add sparkle and color Three-dimensional realism Great for...
If you love the Texas rig but despise getting snagged, we have got your answer! Z-Man Texas Jig Heads perfectly merged a weedless Texas rig with a free-swinging jig head to give you a natural swimming presentation while your favorite ElaZtech soft bait...
Worden's Flatfish U-20 trolling plug by Yakima Bait Company is the Charlie Helin flat-nosed body original with detachable offset hooks. The high-action, life-like, wiggling swimming motion has seemed irresistible to multiple predator fish species since...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
A Z-Man Slim SwimZ offers incredible softness, swimming action, and durability in a little package when the crappie bite is on! They're perfect meals for crappie, white bass, and small and largemouth bass, too! Featuring a slim body and unique paddle...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
The Megabass X-80 Jr. finesse jerkbait is the BFS version of designer Yuki Ito's precision-tuned X-80 Trick Darter. The same patented tungsten multiway moving balancer system found on the Trick Darter makes its way to this small suspending jerkbait (2.6...
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Z-Man TRD GobyZ Swimbait proves to be everything you need in an ultra-realistic bass snack. Thanks to the soft, super-flexible body, this swimbait mimics all kinds of bottom forageike sculpin, bullheads, darters, and mud minnows. It impers