The Big Hammer 5" Swimbait is built to fit on a variety of jigheads, providing exceptional versatility. Its paddle tail gives it an enticing action that elicits aggressive bites in both freshwater and saltwater, catching everything from calico bass to...
Load up your tackle box with the Z-Man ChatterBait WillowVibe and get your nets ready! The WillowVibe has a willow leaf-shaped hardened stainless blade that delivers rapid, intense vibrations that will have predators swarming! The ball-shaped head helps...
If you're going to go big, ateast go bulletproof. Our oceans, estuaries, and northernakes areoaded with vicious predators that will simply shred ordinary softbaits. Put a Z-Man HeroZ Jerkbait in their face, though, and it's
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
Bull reds andunkerargemouths are prime targets for the Z-Man Texas Eye™ Jighead. With its free-swinging pivoting head/tail connection and vivid Texas-sized 3D eyes, it has aook and action that demands attention inside the strike z
The Big Hammer™ 5 Swimbait is built to fit on a variety of jigheads, providing exceptional versatility. Its paddle tail gives it an enticing action that elicits aggressive bites in both freshwater and saltwater, catching everything from calico
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
Hareline Ice Dub will bring radiance and luster to your fly tying. This is a very versatile and popular dubbing for both fresh and saltwater flies. Unleash your tying creativity with a wide array of available colors.
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
When the bite gets tough, the tough get Z-Man Finesse ShadZ. Tested nationwide on largemouth, smallmouth, spotted bass, and walleye, they've proven themselves to be rugged, versatile and constant producers. Made with durable ElaZtech material, they laugh...
The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
Z-Man Scented PaddlerZ is deadly on saltwater species. Incredibly soft and buoyant with lifelike detail, Z-Man's Scented PaddlerZ is scented with Pro-Cure Super Gel, derived from real baitfish. This lure provides the smell that triggers strikes when in...
No bass has ever seen anything like the Z-Man Pop ShadZ Popper. Well, except for the hundreds that were taken in pre-market trials. The same goes for the pike, stripers, snook, redfish, sea trout, and more that fell victim to the new look as well. This...
The Z-Man Baby BallerZ imitates a natural minnow profile and is perfect for catching a variety of fish in popular colors for crappie, bluegill, trout, bass, perch, and more! Sized and shaped to match baby shad and other natural crappie forage, the Baby...
The YUM Dinger™ is one of the fewures that catches bass whether they're feeding or not. No other style ofure gets inactive fish to strikeike this one does. The YUM Dinger can be rigged Texas-, Carolina-, or wacky- style. It can be
Wapsi Flashabou can put some exciting action in your jigs and streamers, combining the movement and lifelike breathing action of marabou feathers with a strong yet supple mylar material to add flash to your lures. Works excellent in saltwater and maintains...
Add sparkle, color, and three-dimensional realism to any bait or fly with WTP 3D Molded Eyes. Waterproof and self-adhesive, they're easy to apply; great for fly-tying and on-the-water repair. Add sparkle and color Three-dimensional realism Great for...
The YUM Hellgrammite induces strikes on a Ned jig from a wide range of shock and natural color patterns that mimic a live Hellgrammite. This larva of the Dobson fly is normally associated with creeks and rivers, yet Hellgrammites are a favorite of bass...
The Z-Man Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Toug
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
Wapsi Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and
This thing is nuts! In freshwater or salt, the D.O.A. C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageousook and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out ama
There is no game fish in the sea that won't eat aively eel. Al Gag's Whip-It Eel takes advantage of this fact, with its precision dual-action swimming jighead andong, thinly tapered tail made from premium hand-poured PVC. Cast, trolled, or jigged