When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
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The versatile Aerojig Wooly Bugger Jig works on nearly any species of fish, but the hackle and marabou feathers are especially potent for targeting salmon and steelhead. Its powder-painted head resists chipping when tumbling through rocky currents.
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl C Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Thanks to the design expertise of Elite Series Pro Brandon Palaniuk, the X Zone™ures Hot Shot Minnow excels at many techniques targeting bass, walleye, and other gamefish. High-buoyancy construction stands the minnow upright underwater –
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
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Made with High Float Technology (HFT) thermoplastic elastomer (TPE) with a Super-Stretch design, our Bass Pro Shops Rigged HFT Swimmer stands up to repeated strikes from hungry predators. This durable bait has a segmented tail that delivers
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Rig up a Cabela's Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vin
When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
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Ditch the minnow bucket! The Berkley Gulp! Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
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The Ron Zures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down dee
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Williamsonures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you'reooking for -- even in a heavy drift! Detailed painted fish attracts attention and
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
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Precision-crafted with cutting-edge foil and motion technology, the Nomad Design Spectre Minnow Foil Swimbait blurs theine between artificial andive bait. Mirage X Foil System technology captures the flicker and flash of real baitfish wi
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...