Z-Man gave the chatterbait an upgrade with the Z-Man Project Z ChatterBait! This chatterbait features a heavy-duty, chemically sharpened Mustad hook and a uniquely shaped ChatterBlade to stir up some noise. The skirting is designed to be fuller, giving...
Worden's Maxi Jigs are a terrific choice when drifting for steelhead. Maxi Jigs feature marabou or flashabou tails that pulsate with the slightest movement, enticing strikes. The Owner 2X strong jig hooks are 'sticky' sharp, ensuring good solid hook sets....
Put Wapsi Midge Flash into your hands and you'll see that it is just a bit thinner and shorter than traditional flashes for smaller flies. Midge Flash is twisted Mylar and great for the tiniest of midge patterns. Tiers have also found the Wapsi Midge...
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hook, i
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
The Howie's Tackle Peanut Fly is a sleek variation on the original Howie Fly, designed specifically to catch Great Lakes coho and reservoir salmon. Attach the Peanut Fly from Howie's Tackle to a downrigger, dipsy, wire line, planer board or lead-core...
Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
Z-Man Texas Eye TeXL Jig Heads are a supersized version of the Texas Eye Jighead, which effectively combined a weedless Texas rig and a free-pivoting jig head with oversized eyes. TeXL Jig Heads pack this one-two punch combo with a larger, heavy-duty...
From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to qui
Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes
Like a crazed eggbeater cruising across the surface, theunkerhunt Prop Frog churns and gurgles through places other topwater baits can't go. The noisiest amphibian ever, this hollow-bodied weedless frog is equipped with twin propeller feet t
The Rapala Jigging Rap is one of the most popular lures for the many ways one can fish it. It is ridiculously effective in both open water and ice fishing situations! The balanced, weighted minnow profile with an unmistakable tail fin will swim in tantalizing...
Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...
The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage, such as threadfin herring, pilchards, and peanut bunker. Because it's calibrated to do damage near the surface, it's de
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
Wanna do aittle hawg callin'? Pitch this plump bodied Zoom Salty Fat Albert grub out there to bring those heavy sows a-runnin'. And once they zoom in and clamp down, the Fat Albert's heavy saltoad makes sure they won'tet go. These vers
The RonZ® Z-Fin Paddletail deliversifelike details and realistic action to put more fish in your boat. Detailsikeateralines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This soft swi
Making a name for itself as the lightest and only bike-certified ski helmet in the women's collection, the K2 Meridian Helmet gives us four-season functionality in style. The tough polycarbonate shell is lined with highly-protective EPS foam to protect...
Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
Without a doubt, the Zoom Fluke is the most popular soft jerkbait series ever produced. The realistic baitfish profile and split-tail design combine to drive fish crazy, and as countless tournament victories have proven, there's just
Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook