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This thing is nuts! In freshwater or salt, the D.O.A.® C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageousook and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out amazing
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Inshore predators give the Z-Man® Mulletron™ Swimbait 5 out of 5 stars - right up till it's tooate to change their mind. Featuring 10X Tough ElaZtech® construction, this soft plastic delivers incredible durability and maximum buoyancy so it can
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Add sparkle, color, and three-dimensional realism to any bait or fly with WTP 3D Molded Eyes. Waterproof and self-adhesive, they're easy to apply; great for fly-tying and on-the-water repair. Add sparkle and color; Three-
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Welcome big fluke into your boat with the Z-Man® DoormatadorZ Grub. Extra-soft and naturally buoyant, this high-action curly-tail soft bait features 10X Tough ElaZtech® construction for extra durability. Impregnated with Pro-Cure Flounder Pounder
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
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See eye, slam eye. If you're an inshore predator, that's how your brain works. So you would be helpless to resist a Z-Man Trout Eye Jighead. No other jighead sports a bigger, more natural-looking 3D eye than the Trout Eye...and
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Z-Man® TRD GobyZ Swimbait proves to be everything you need in an ultra-realistic bass snack. Thanks to the soft, super-flexible body, this swimbait mimics all kinds of bottom forageike sculpin, bullheads, darters, and mud minnows. It impersonate
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
When the bite gets tough, the tough get Z-Man Finesse ShadZ. Tested nationwide on largemouth, smallmouth, spotted bass, and walleye, they've proven themselves to be rugged, versatile and constant producers. Made with durable ElaZtech material, they laugh...
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Welcome big fluke into your boat with the Z-Man DoormatadorZ Grub. Extra-soft and naturally buoyant, this high-action curly-tail soft bait features 10X Tough ElaZtech construction for extra durability. Impregnated with Pro-Cure Flounder Pounder Super...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Unleash the day's full fish-catching potential with the Z-Man ChatterShad Trailer. Designed to activate and energize your ChatterBait lure, the ChatterShad trailer also amplifies the effectiveness of many different fishing applications, including on a...
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One of the easiestures to spot onive sonar, Z-Man® Graph ShadZ™ simplifies the challenging-bass equation with strategic design and radical realism. The ShadZure's deep profile and air cavity reflect a vibrant forward-facing sonar signal, whi
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The Z-Man® Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Tough ElaZtech
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Boastingarge 3D eyes, the Z-Man® Striper Eye™ Jighead gives big stripers, bull reds, and other trophy fish an easy target to hit! The strong 6/0 Mustad® UltraPoint® hook take on the heaviest freshwater and saltwater bruisers! The Z-Man Striper E
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No bass has ever seen anythingike the Z-Man® Pop ShadZ™ Popper. Well, except for the hundreds that were taken in pre-market trials. The same goes for the pike, stripers, snook, redfish, sea trout, and more that fell victim to the newook as wel
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Specializing in 3-6 swimbait presentations, the Z-Man® Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it trac
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Z-Man® Scented PaddlerZ™ is deadly on saltwater species. Incredibly soft and buoyant withifelike detail, Z-Man's Scented PaddlerZ is scented with Pro-Cure Super Gel, derived from real baitfish. Thisure provides the smell that triggers strikes
Worden's Flatfish U-20 trolling plug by Yakima Bait Company is the Charlie Helin flat-nosed body original with detachable offset hooks. The high-action, life-like, wiggling swimming motion has seemed irresistible to multiple predator fish species since...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Catch anything that swims with a Trout Trap Jig. It may be one of the simplest, easiest-to-fish pre-riggedures in the world - nothing more than an amazingly colored high-action tube bait and aead head molded on a premium hook - but there isn't
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Time to flex some fish-catching muscle. The exclusive, curved paddle tail on the Z-Man® Herculez™ Swimbait moves justike a swimming baitfish to tempt the untemptable. Ideal for use in both freshwater and saltwater, this highly detailed swimbait
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim wi
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Sleek and supple, the Z-Man Slim SwimZ™ soft swimbait combines a narrower body profile and its exclusive curved paddletail design to execute a hypnotic, undulating swimming action that game fishove to crush. Proven deadly in both fresh- an
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The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflectedight, prompting fresh and saltwater fish to go crazy and strike! The